Actimel and Boondoggle: your partners in crime this summer

Actimel and Boondoggle Havas make sure you have a strong immune system this summer. During winter, we often keep a closer eye on our immune system, but even during summer it can use some extra support. Getting through exams successfully, long days (and nights) full of festival food and dancing until the sun comes up, quality time with your family during a day at the beach, ... For all these summer activities, a strong immune system is your best friend. This is the core of Actimel and Boondoggle Havas' playful summer campaign.

"With the local campaign 'Je kan maar beter tegen een stootje', we made Actimel's core message as culturally relevant as possible by showing summer themes where your resistance could use an extra layer of coverage", says Valerie Vleminckx of Boondoggle Havas.

The campaign uses clever media channels to highlight Actimel's various products, such as the new forest fruit flavor. For example, there is a cheerful coastal tram wrap that takes you to a wonderful beach day. The station wrap in Leuven station puts you in the festival mood during Rock Werchter, and the colorful mural in Antwerp captures the vibrancy of summer in the city.

Through social media and DOOH in Flanders and Wallonia, various summer situations such as exams, festivals and vacations are linked to the most appropriate targeting and locations.

"At Actimel, we believe that a strong immune system is essential to fully enjoy all summer adventures. Together with Boondoggle Havas and EssenceMediacom, we brought a new creative concept to life in highly relevant places. Impact guaranteed", says Jennifer Court of Danone.

Credits:
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​Client team: Sofie Lambert, Alexis Antoine, Jennifer Court, Alexandra Illiashova
​Account team: Manou Geeroms, Carlota Schuermans, Valerie Vleminckx
​Strategy: Jazz Sanusi, Stijn Cox
​Concept: Thierry Verdoodt, Stephen Walckiers, Stéphane Daniel, Mathieu Cardon ​ ​
​Creative development & production: Lesley Dewilde, Dorien Bradt, Léa Bouissou, Stefaan De Vos, Karine Uytterhoeven
​Media: EssenceMediacom