At home, at work, at your service: Luminus and Boondoggle Havas follow you everywhere.

Finding a charging solution for your EV throughout the day is not always that simple. That is why Luminus offers affordable solutions to simplify its customers' mobility wherever they are.

 Total solutions for both B2C and B2B are put in the spotlight by Boondoggle Havas with a multimedia campaign with a clear message: at home, at the office, and in between, Luminus’ charging solutions follow you everywhere.

 The campaign itself follows you everywhere, too. For starters, it has a print ad that appears in various national magazines, but also online videos and statics on LinkedIn, numerous digital assets, and a new landing page on luminus.be specially dedicated to this theme.

 Luminus’ charging solutions even follow you to the 2025 Brussels Motor Show, where a monumental OOH Backlight XXL welcomes every visitor from 10 to 19 January on the patio at the main entrance of Brussels Expo.

 Stijn Cox, CEO of Boondoggle Havas, concludes: "At Boondoggle Havas, our motto 'Together Beyond' is not an empty slogan but a true philosophy. We have joined forces with Luminus to bring this vision to life: we’ll accompany you with innovative solutions wherever you are and at any time.”

Credits:

Client: Luminus

Client team: Marleen Nijsten, Bart Swings, Pierre-Anne Jacqmain, Alexandra Pirnay

Agency: Boondoggle Havas

Account: Janiek Weijen, Laurie Parres, Anne-Lore Vestraets

Strategy: Olivier De Laet 

Creatives: Gilles André, William Lambiet, Stephen Walckiers, Anne-Sophie Cayon, Stefaan De Vos

Media: Initiative 

 

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About Boondoggle

Boondoggle is a full-service digital native creative and customer experience agency, employing over 60 people in Belgium. With holistic brand building approach at its core, Boondoggle delivers creativity through advertising campaigns, digital media and marketing services, integrated with innovative digital products and services. The agency brings together smart people from diverse disciplines to make this happen - including writers, service designers, art directors, UX specialists, brand strategists and developers. 

Boondoggle has a combination of international and local clients, including Beobank, Luminus, Danone, Nomad Food Group, Achmea, NATO, Bancontact Payconiq Company, Stellantis Finance, BioBest, AstraSweets, Trends/Tendances, NCOI, ADESA, TWEGOS, Federale Verzekeringen et Jacqmotte. Boondoggle’s promise is “Together Beyond”. 

Boondoggle's belief is that collaboration is the key to creating meaningful brands, products and services and the agency strives to work together with its clients to take them beyond. 

www.boondoggle.eu

Contact

Havenkant 6, bus 508 3000 Leuven Belgium

+32 486 25 92 17

stijn.cox@boondoggle.eu

www.boondoggle.eu