{
    "title": "Avec Beobank et Boondoggle Havas, votre question re\u00e7oit une nouvelle fois toute l\u2019attention qu\u2019elle m\u00e9rite.",
    "modified_at": "2026-06-04 15:25:00",
    "published_at": "2026-06-04 15:45:00",
    "url": "https://press.boondoggle.eu/avec-beobank-et-boondoggle-havas-votre-question-recoit-une-nouvelle-fois-toute-lattention-quelle-merite",
    "short_url": "http://prez.ly/lcId",
    "culture": "fr",
    "language": "FR",
    "slug": "avec-beobank-et-boondoggle-havas-votre-question-recoit-une-nouvelle-fois-toute-lattention-quelle-merite",
    "body": "<p>Apr&egrave;s une premi&egrave;re vague en mars-avril, Beobank et Boondoggle Havas remettent le couvert avec un nouveau volet de la campagne Brand. Mettant toujours au centre un ressenti bien connu de nombreux clients face &agrave; un banquier : celui de ne pas &ecirc;tre consid&eacute;r&eacute; ou &eacute;cout&eacute;.</p><p>Cette vague joue avec de nouvelles analogies : avoir l&rsquo;impression d&rsquo;&ecirc;tre sur une autre plan&egrave;te face &agrave; son conseiller, ou carr&eacute;ment d&rsquo;&ecirc;tre transparent. Des m&eacute;taphores fortes qui traduisent le d&eacute;calage et l&rsquo;incompr&eacute;hension que peuvent ressentir certains clients dans d&rsquo;autres banques. &Agrave; l&rsquo;inverse, Beobank revendique une approche attentive, humaine et accessible, o&ugrave; chaque question compte.</p><p>Cette nouvelle vague se d&eacute;ploie toujours en online videos (YouTube, Disney+), social media, OOH et DOOH, affiches agences, radio, OLA YouTube &amp; Spotify, display et NP Interscroller.</p><div id=\"video-03050384-9c68-4172-9b26-37099270e427\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2F7b616fee-fa4d-4157-b1d8-2c194fe5048c%2FBeobank_alien_20s_16_9_FR.mp4%23_cb1780574209&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><div id=\"video-52d715fc-4d38-4dc9-9b4f-af4047a9a6c3\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2F017ddde9-f694-4a59-a54c-534f065941e3%2FBeobank_transparent_20s_16_9_FR.mp4%23_cb1780574223&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><div id=\"video-07a84fef-a9f7-4f4b-8add-682e9594c178\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2F753d57c0-2818-4710-b77f-9caba2835ff3%2FBeobank_alien_6s_1080x1350_FR.mp4%23_cb1780574204&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><div id=\"video-fd35b3d5-35d6-470e-8337-768c6c9d7ddd\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2F1cb2948a-d0f1-4351-a9f6-9e8b7ca871ba%2FBeobank_transparent_6s_1080x1350_FR.mp4%23_cb1780574218&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><p><strong>CREDITS:</strong></p><p>Agency: Boondoggle Havas<br>\u200bAdvertiser: Beobank<br>\u200bBranding and Marketing Director: Val&eacute;rie Lahaut<br>\u200bBrand and Activation Manager: Sophie Waucampt<br>\u200bCommunication Managers: Daphn&eacute; Vander Elst, Florence Neyrinck<br>\u200bBusiness Director: Lise-Marie D&rsquo;Hooghe<br>\u200bAccount Director: Sofie Jossart<br>\u200bAccount Manager: Charlotte Urbain<br>\u200bAccount Executive: Zo&eacute; Guyon<br>\u200bCSO: Stijn Cox<br>\u200bBrand Creativity Director: Olivier De Laet<br>\u200bCreative Director: Kristof Snels \u200b \u200b \u200b \u200b \u200b \u200b \u200b \u200b \u200b \u200b <br>\u200bCopywriter: Gilles Andr&eacute;<br>\u200bAD: William Lambiet<br>\u200bMotion Designer: Dorien Bradt<br>\u200bLead Designer: Nadia Tweepenninckx<br>\u200bDesigner: L&eacute;a Bouissou<br>\u200bDTP: Stefaan De Vos<br>\u200bAgency Producer : B&eacute;reng&egrave;re Lurquin<br>\u200bProduction Studio: Caviar<br>\u200bExecutive Producer Film: Jonas Poeckens<br>\u200bProducer Film: Rien Behaeghe<br>\u200bDirector: Guillaume Quere<br>\u200bDOP: David Doom<br>\u200bPost Producer: Katia Renson<br>\u200bPost Service &amp; Edit: Frames<br>\u200bOffline Edit: Bram Dutry<br>\u200bGrading: In&egrave;s Henry-Manceau<br>\u200bExecutive Producer Photo: Francesca Belmadani<br>\u200bPhotographer: Pieter Van Goethem<br>\u200bSound production: Raygun<br>\u200bProducer: Isabeau Geeroms<br>\u200bAudio creative director: Toon Jansegers<br>\u200bSound engineer: Jeremy Vettorel</p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p>",
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