“Axion Banner Concerts” is Belgian campaign of the century according to Media Marketing.

The century is still young, but the Belgian Creative Directors have already chosen the Axion Banner Concerts to be Belgian campaign of the century, via a survey by Media Marketing. Our rockstars share the first place with two other campaigns, but for Boondoggle they keep stealing the show. In 2012, Cannes Lion already chose “Axion Banner Concerts” to be a worldwide “Game Changer”. The campaign, launched in 2009, already won several national and international golden awards in various award shows.

Discover the campaign here at our YouTube channel. 

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Inge Vander Velpen Managing Director, Boondoggle
Inge Vander Velpen Managing Director, Boondoggle
About Boondoggle

Boondoggle is a full-service creative agency, employing over 60 people in Belgium.
With a human-centered, agile design thinking approach at its core, Boondoggle delivers through-the-line advertising campaigns, integrated with innovative digital products and services.

The agency brings together smart people from diverse disciplines to make this happen - including writers, service designers, art directors, UX specialists, brand strategists and developers.

Boondoggle has a combination of international and local clients, including Argenta, Chivas, Nomad Food Group, Achmea, NATO, Bancontact Payconiq Company, Yuzzu, Beobank, Opel Finance, Oxfam Solidariteit, Flanders DC en the Ministry of Defence.

Boondoggle's belief is that collaboration is the key to creating meaningful campaigns, products and services and strives to work together with its clients to take them beyond.


Sluisstraat 79/06
3000 Leuven