Beobank and Boondoggle change style for new Home campaign
Boondoggle developed a new campaign to highlight Beobank's full spectrum of Home services. The first thing that catches the eye is the new, fresh visual style, based on the collage technique. This allows an entire customer context to be represented in a single image. In addition, the copy emphasizes Beobank's accessibility, proximity, personal approach and flexibility.
The campaign is based on the understanding that people are not just looking for a bank to finance their project, but above all they need a partner who guides them to make the right decisions and also remains actively present throughout the (re)construction process.
The campaign, which has an online and offline presence, will be shown on (D)OOH, radio, POS, social media in OLV, OLA and through native ads and bannering.
Beobank A1 Radio V1 NL 30s No Legal.wav
WAV - 5.5 Mb
Beobank A2 OLA NL 20s No Legal.wav
WAV - 3.7 Mb
Client team: Valérie Lahaut, Sophie Waucampt, Annelies Van Boxel
Account team: Sofie Jossart, Charlotte Urbain, Nette Segers
Strategy: Stijn Cox, Olivier De Laet, Franky Willekens
Creative Director: Sven Nijs
Creative team: Fred Van Hoof & Benoit Menetret
Long copy: Lesley Dewilde
Motion design: Dorien Bradt
Design: Stefaan De Vos, Riene Reynders
Planning: Karine Uytterhoeven
Producer Boondoggle: Bérengère Lurquin
Production: Jekyll n' Hyde
Photographer: Fred Labeye