Beobank and Boondoggle change style for new Home campaign

Boondoggle developed a new campaign to highlight Beobank's full spectrum of Home services. The first thing that catches the eye is the new, fresh visual style, based on the collage technique. This allows an entire customer context to be represented in a single image. In addition, the copy emphasizes Beobank's accessibility, proximity, personal approach and flexibility.

The campaign is based on the understanding that people are not just looking for a bank to finance their project, but above all they need a partner who guides them to make the right decisions and also remains actively present throughout the (re)construction process.

The campaign, which has an online and offline presence, will be shown on (D)OOH, radio, POS, social media in OLV, OLA and through native ads and bannering.

Beobank A1 Radio V1 NL 30s No Legal.wav

WAV - 5.5 Mb

Beobank A2 OLA NL 20s No Legal.wav

WAV - 3.7 Mb


Client team: Valérie Lahaut, Sophie Waucampt, Annelies Van Boxel
Account team: Sofie Jossart, Charlotte Urbain, Nette Segers ​
Strategy: Stijn Cox, Olivier De Laet, Franky Willekens ​
Creative Director: Sven Nijs
Creative team: Fred Van Hoof & Benoit Menetret ​
Long copy: Lesley Dewilde
Motion design: Dorien Bradt
Design: Stefaan De Vos, Riene Reynders
Planning: Karine Uytterhoeven
Producer Boondoggle: Bérengère Lurquin
Production: Jekyll n' Hyde
Sound: Cobra
Photographer: Fred Labeye

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About Boondoggle

Boondoggle is a full-service digital native creative and customer experience agency, employing over 60 people in Belgium. With holistic brand building approach at its core, Boondoggle delivers creativity through advertising campaigns, digital media and marketing services, integrated with innovative digital products and services. The agency brings together smart people from diverse disciplines to make this happen - including writers, service designers, art directors, UX specialists, brand strategists and developers. 

Boondoggle has a combination of international and local clients, including Beobank, Luminus, Danone, Nomad Food Group, Achmea, NATO, Bancontact Payconiq Company, Stellantis Finance, BioBest, AstraSweets, Trends/Tendances, NCOI, ADESA, TWEGOS, Federale Verzekeringen et Jacqmotte. Boondoggle’s promise is “Together Beyond”. 

Boondoggle's belief is that collaboration is the key to creating meaningful brands, products and services and the agency strives to work together with its clients to take them beyond.


Havenkant 6, bus 508 3000 Leuven Belgium

+32 486 25 92 17