Beobank and Boondoggle Havas are fully invested in home projects.

With new regulations and the growing importance of energy efficiency, the housing market is evolving rapidly. For most people, navigating these changes and understanding how to take action isn’t always easy.

In response, Beobank and its agency Boondoggle have launched a new housing-themed campaign: whether you’re buying or renovating, make Beobank your first stop. Whatever your plans, Beobank is there to support you with products and services that help you move forward with confidence.

The campaign highlights Beobank’s home loans, which offer attractive rates, regardless of whether the property’s energy performance rating (EPC) is high or low. Plus, there are additional benefits available if you take steps to improve your EPC.

The second part of the campaign focuses on an innovative tool that estimates the impact of your renovations on your EPC, helping you make smart choices for your home.

The campaign is rolled out across video, radio, (D)OOH, social media, and display banners, all in Beobank’s signature style, with a tone of voice that enhances the bank’s accessibility.

Credits :

Brand: Beobank
​Client team: Valérie Lahaut, Sophie Waucampt, Florence Neyrinck, Daphné Vander Elst
​Account team: Antje De Laet, Charlotte Urbain, Sofie Jossart
​Strategy: Olivier De Laet, Stijn Cox
​Creatives: Hugo Battistel, Stéphane Daniel, Stephen Walckiers, Dorien Bradt, Stefaan De Vos
​Project Management: Karine Uytterhoeven
​Sound: Cobra