Beobank and Boondoggle Havas fully invest in all investors

Anyone who wants to invest had better be well surrounded. Beobank assists all investors with advice and guidance, adapted to each person's specific needs and wishes. Because it goes without saying that a beginning investor requires a different approach than an experienced one who wants to expand his portfolio.

Beobank and Boondoggle Havas came up with a new campaign around this theme with the slogan: “Open voor iedereen die wil beleggen / Ouvert à tous ceux qui veulent investir”. Because at Beobank, investing is accessible to everyone, with advice and services tailored to everyone’s situation.

The campaign features different people, including Bob-de-beginner, Côme-qui-commence and Alexia-de-experte, drawing parallels between their daily activities and their investor levels. Valérie Lahaut, Head of Growth Marketing at Beobank said, "At Beobank, our driving force is to offer accessible and competitive products and services that meet the expectations of every type of customer. We translated that mindset into this campaign about investing. Thanks to the humorous wink, the campaign also 100% reflects our brand DNA."

Olivier De Laet, Strategy Director: "We wanted to find a friendly and distinctive way to talk about investing, more accessible to all audiences, just like Beobank."

The campaign runs both offline and online through (D)OOH, radio, OLA, OLV, social media, native ads and bannering.

What about you? Are you more of a Côme-qui-commence or an Alexia-de-experte?



Client team: Valérie Lahaut, Sophie Waucampt, Florence Neyrinck
Account team: Sofie Jossart, Charlotte Urbain, Tine Vandenberghe ​
Strategy: Stijn Cox, Olivier De Laet, Nette Segers ​
Creatives: Mathieu Cardon, Hugo Battistel, Stéphane Daniel, Stephen Walckiers, Lesley Dewilde, Dorien Bradt, Amèl Amri, Stefaan De Vos ​
Project Management: Karine Uytterhoeven ​
Producer Boondoggle Havas: Cynthia Pire
Production: Jekyll n’ Hyde
Sound: Cobra


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About Boondoggle

Boondoggle is a full-service digital native creative and customer experience agency, employing over 60 people in Belgium. With holistic brand building approach at its core, Boondoggle delivers creativity through advertising campaigns, digital media and marketing services, integrated with innovative digital products and services. The agency brings together smart people from diverse disciplines to make this happen - including writers, service designers, art directors, UX specialists, brand strategists and developers. 

Boondoggle has a combination of international and local clients, including Beobank, Luminus, Danone, Nomad Food Group, Achmea, NATO, Bancontact Payconiq Company, Stellantis Finance, BioBest, AstraSweets, Trends/Tendances, NCOI, ADESA, TWEGOS, Federale Verzekeringen et Jacqmotte. Boondoggle’s promise is “Together Beyond”. 

Boondoggle's belief is that collaboration is the key to creating meaningful brands, products and services and the agency strives to work together with its clients to take them beyond.


Havenkant 6, bus 508 3000 Leuven Belgium

+32 486 25 92 17