Beobank and Boondoggle Havas fully invest in all investors
Anyone who wants to invest had better be well surrounded. Beobank assists all investors with advice and guidance, adapted to each person's specific needs and wishes. Because it goes without saying that a beginning investor requires a different approach than an experienced one who wants to expand his portfolio.
Beobank and Boondoggle Havas came up with a new campaign around this theme with the slogan: “Open voor iedereen die wil beleggen / Ouvert à tous ceux qui veulent investir”. Because at Beobank, investing is accessible to everyone, with advice and services tailored to everyone’s situation.
The campaign features different people, including Bob-de-beginner, Côme-qui-commence and Alexia-de-experte, drawing parallels between their daily activities and their investor levels. Valérie Lahaut, Head of Growth Marketing at Beobank said, "At Beobank, our driving force is to offer accessible and competitive products and services that meet the expectations of every type of customer. We translated that mindset into this campaign about investing. Thanks to the humorous wink, the campaign also 100% reflects our brand DNA."
Olivier De Laet, Strategy Director: "We wanted to find a friendly and distinctive way to talk about investing, more accessible to all audiences, just like Beobank."
The campaign runs both offline and online through (D)OOH, radio, OLA, OLV, social media, native ads and bannering.
What about you? Are you more of a Côme-qui-commence or an Alexia-de-experte?
Credits:
Client team: Valérie Lahaut, Sophie Waucampt, Florence Neyrinck
Account team: Sofie Jossart, Charlotte Urbain, Tine Vandenberghe
Strategy: Stijn Cox, Olivier De Laet, Nette Segers
Creatives: Mathieu Cardon, Hugo Battistel, Stéphane Daniel, Stephen Walckiers, Lesley Dewilde, Dorien Bradt, Amèl Amri, Stefaan De Vos
Project Management: Karine Uytterhoeven
Producer Boondoggle Havas: Cynthia Pire
Production: Jekyll n’ Hyde
Sound: Cobra