Beobank and Boondoggle Havas help Belgians invest their money
Can I invest part of my savings? Which savings solutions are best suited to my situation? Where and how should I invest my money? These are just some of the questions Belgians ask themselves about their money.
With their new campaign, Beobank and Boondoggle, Havas are helping them see things more clearly, in particular by highlighting the bank's advisory role. At Beobank, everyone has access to personal advice on how to invest their money, regardless of their profile (investing or saving) and regardless of the amount.
This is reflected in communications that highlight Beobank's commitment and empathy towards its customers, with headlines such as "Ongeacht hoeveel u belegt, wij investeren 100% van onze tijd in u" ("No matter how much you invest, we invest 100% of our time in you") and "Geld opzijzetten kost moeite. Het is aan mijn bank om hetzelfde te doen en me te helpen beleggen" ("Putting money aside takes effort. It's up to my bank to do the same and help me invest"). The campaign is in line with the fresh, distinctive style introduced earlier this year and showcases different customer profiles, both in radio and (D)OOH, OLV, OLA, social media, bannering and, of course, native ads.
Beobank A1 Radio V1 Def NL 30s.mp3
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Beobank A2 Radio V2 Def NL 30s.mp3
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Client team: Valérie Lahaut, Sophie Waucampt, Florence Neyrinck
Account team: Sofie Jossart, Charlotte Urbain
Strategy: Stijn Cox
Associate creative director: Stéphane Daniel
Creation: Hugo Battistel & Stéphane Daniel
Long copy: Lesley Dewilde
Motion design: Dorien Bradt, Amèl Amri, Anne-Sophie Cayon
Design: Nadia Tweepenninckx & Stefaan De Vos
Planning: Karine Uytterhoeven
Producer Boondoggle, Havas: Bérengère Lurquin