Beobank and Boondoggle Havas help Belgians invest their money

Can I invest part of my savings? Which savings solutions are best suited to my situation? Where and how should I invest my money? These are just some of the questions Belgians ask themselves about their money.

With their new campaign, Beobank and Boondoggle, Havas are helping them see things more clearly, in particular by highlighting the bank's advisory role. At Beobank, everyone has access to personal advice on how to invest their money, regardless of their profile (investing or saving) and regardless of the amount.

This is reflected in communications that highlight Beobank's commitment and empathy towards its customers, with headlines such as "Ongeacht hoeveel u belegt, wij investeren 100% van onze tijd in u" ("No matter how much you invest, we invest 100% of our time in you") and "Geld opzijzetten kost moeite. Het is aan mijn bank om hetzelfde te doen en me te helpen beleggen" ("Putting money aside takes effort. It's up to my bank to do the same and help me invest"). The campaign is in line with the fresh, distinctive style introduced earlier this year and showcases different customer profiles, both in radio and (D)OOH, OLV, OLA, social media, bannering and, of course, native ads.

Beobank A1 Radio V1 Def NL 30s.mp3

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Beobank A2 Radio V2 Def NL 30s.mp3

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Client team: Valérie Lahaut, Sophie Waucampt, Florence Neyrinck ​
Account team: Sofie Jossart, Charlotte Urbain ​
Strategy: Stijn Cox
Associate creative director: Stéphane Daniel
Creation: Hugo Battistel & Stéphane Daniel
Long copy: Lesley Dewilde ​
Motion design: Dorien Bradt, Amèl Amri, Anne-Sophie Cayon
Design: Nadia Tweepenninckx & Stefaan De Vos
Planning: Karine Uytterhoeven ​
Producer Boondoggle, Havas: Bérengère Lurquin ​
Sound: Cobra



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About Boondoggle

Boondoggle is a full-service digital native creative and customer experience agency, employing over 60 people in Belgium. With holistic brand building approach at its core, Boondoggle delivers creativity through advertising campaigns, digital media and marketing services, integrated with innovative digital products and services. The agency brings together smart people from diverse disciplines to make this happen - including writers, service designers, art directors, UX specialists, brand strategists and developers. 

Boondoggle has a combination of international and local clients, including Beobank, Luminus, Danone, Nomad Food Group, Achmea, NATO, Bancontact Payconiq Company, Stellantis Finance, BioBest, AstraSweets, Trends/Tendances, NCOI, ADESA, TWEGOS, Federale Verzekeringen et Jacqmotte. Boondoggle’s promise is “Together Beyond”. 

Boondoggle's belief is that collaboration is the key to creating meaningful brands, products and services and the agency strives to work together with its clients to take them beyond.


Havenkant 6, bus 508 3000 Leuven Belgium

+32 486 25 92 17