Beobank and Boondoggle Havas launch helpful resume tool for students

Je geraakt verder met je cv dan je denkt. Want je hebt meer te bieden dan je denkt. That was the premise on which Beobank and Boondoggle Havas based their new campaign, aimed at students soon to enter the job market. The campaign focuses on Beobank's new resume tool, which converts experiences and passions into skills. The tool uses AI and was created in-house by Boondoggle CX. The idea is to show young people that they may have more talent than they realize. For example, "scout leader" may say little on a resume, but "self-starter" and "team player" all the more.

To highlight the resume tool, Beobank and Boondoggle Havas are also organizing a contest. The lucky winner will win a unique experience abroad and the chance to enrich his or her resume with additional language skills and life experience. This message is communicated in a lively, fresh way to maximally appeal to the young target audience.

The campaign, which has an online and offline presence, is shown through print, social media, OLV and bannering.

Credits:

Client team: Valérie Lahaut, Sophie Waucampt, Delphine Descamps, Florence Neyrinck, Kris Willaert
​Account team: Sofie Jossart, Charlotte Urbain, Tine Vandenberghe ​
​Strategy: Olivier De Laet, Franky Willekens ​
​Executive Creative Director: Mathieu Cardon
​Creative team: Stephen Walckiers & Thierry Verdoodt, Gilles André & William Lambiet, Hugo Battistel
​CX team: Jurgen Noel, Davy Claes, Frig Stroobants, Bart Geukens, Dagne Kivisild
​Copy: Stephen Walckiers, Lesley Dewilde, Benoît Menetret ​
​Motion design: Amèl Amri
​Design: Nadia Tweepenninckx, Stefaan De Vos ​
​Planning: Karine Uytterhoeven