Beobank and Boondoggle Havas launch helpful resume tool for students

Je geraakt verder met je cv dan je denkt. Want je hebt meer te bieden dan je denkt. That was the premise on which Beobank and Boondoggle Havas based their new campaign, aimed at students soon to enter the job market. The campaign focuses on Beobank's new resume tool, which converts experiences and passions into skills. The tool uses AI and was created in-house by Boondoggle CX. The idea is to show young people that they may have more talent than they realize. For example, "scout leader" may say little on a resume, but "self-starter" and "team player" all the more.

To highlight the resume tool, Beobank and Boondoggle Havas are also organizing a contest. The lucky winner will win a unique experience abroad and the chance to enrich his or her resume with additional language skills and life experience. This message is communicated in a lively, fresh way to maximally appeal to the young target audience.

The campaign, which has an online and offline presence, is shown through print, social media, OLV and bannering.

PY-BEOB-16042 - Campus_Recruitement_Poster_A0_840x1189_NL_HD.pdf

PDF - 3.6 Mb


Client team: Valérie Lahaut, Sophie Waucampt, Delphine Descamps, Florence Neyrinck, Kris Willaert
Account team: Sofie Jossart, Charlotte Urbain, Tine Vandenberghe ​
Strategy: Olivier De Laet, Franky Willekens ​
Executive Creative Director: Mathieu Cardon
Creative team: Stephen Walckiers & Thierry Verdoodt, Gilles André & William Lambiet, Hugo Battistel
CX team: Jurgen Noel, Davy Claes, Frig Stroobants, Bart Geukens, Dagne Kivisild
Copy: Stephen Walckiers, Lesley Dewilde, Benoît Menetret ​
Motion design: Amèl Amri
Design: Nadia Tweepenninckx, Stefaan De Vos ​
Planning: Karine Uytterhoeven

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About Boondoggle

Boondoggle is a full-service digital native creative and customer experience agency, employing over 60 people in Belgium. With holistic brand building approach at its core, Boondoggle delivers creativity through advertising campaigns, digital media and marketing services, integrated with innovative digital products and services. The agency brings together smart people from diverse disciplines to make this happen - including writers, service designers, art directors, UX specialists, brand strategists and developers. 

Boondoggle has a combination of international and local clients, including Beobank, Luminus, Danone, Nomad Food Group, Achmea, NATO, Bancontact Payconiq Company, Stellantis Finance, BioBest, AstraSweets, Trends/Tendances, NCOI, ADESA, TWEGOS, Federale Verzekeringen et Jacqmotte. Boondoggle’s promise is “Together Beyond”. 

Boondoggle's belief is that collaboration is the key to creating meaningful brands, products and services and the agency strives to work together with its clients to take them beyond.


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