Beobank and Boondoggle Havas play it smart in investing.
After previously putting people back at the center of the banking relationship, Beobank and Boondoggle Havas are launching a new campaign around Beobank Smart Invest today.
With this campaign, the brand aims to remove a persistent barrier around investing: the feeling that you have to know everything before you even start. Mastering the jargon, understanding the markets, having the right answers… so many hurdles that it becomes intimidating for many.
The campaign starts from a simple observation: when it comes to investing, many people feel they have to play a role. The self-assured expert, fully informed and completely at home with everything related to finance. And yet, investing shouldn’t be reserved for that select club.
With Beobank Smart Invest, the bank emphasizes that you don’t need to be an expert to take your first steps. Thanks to accessible solutions starting from €50 per month and personal guidance from a Beobank advisor, anyone can start investing at their own pace and with confidence.
This idea is brought to life in two everyday videos that, in a humorous and relatable way, show the pressure some people feel before they start investing.
The campaign will be rolled out via online video (YouTube), social media (Meta, LinkedIn, and Reddit), display, digital channels, and posters in branches.
CREDITS:
Agency: Boondoggle Havas
Advertiser: Beobank
Branding and Marketing Director: Valérie Lahaut
Brand and Activation Manager: Sophie Waucampt
Communication Managers: Daphné Vander Elst, Florence Neyrinck
Account Director: Sofie Jossart
Account Manager: Virginie Calderon
Account Executive: Zoé Guyon
CSO: Stijn Cox
Brand Creativity Director: Olivier De Laet
Creative Director: Kristof Snels
Copywriter: Gilles André
AD: William Lambiet
Motion Designer: Dorien Bradt
Lead Designer: Nadia Tweepenninckx
Designer: Léa Bouissou
DTP: Stefaan De Vos
Agency Producer: Bérengère Lurquin
Production Studio: lesmecs
Executive Producer Film: Jesse Vander Meersch
Producer Film: Alexander Malik
Director: Chaipasqui
DOP: Ivo Nelis
Postproduction - lesmecs
Offline & Online edit: Joost Prins
VFX: Jelle Robeets - Frames post production
Grading: Fons Vanoverbeke - Alpenglow
Photographer: Valerie De Backer
Photography assistant: Marie-Laure De Caster
Sound production: Cobra
Sound engineer: Christophe Cossement