After previously putting people back at the center of the banking relationship, Beobank and Boondoggle Havas are launching a new campaign around Beobank Smart Invest today.
With this campaign, the brand aims to remove a persistent barrier around investing: the feeling that you have to know everything before you even start. Mastering the jargon, understanding the markets, having the right answers… so many hurdles that it becomes intimidating for many.
The campaign starts from a simple observation: when it comes to investing, many people feel they have to play a role. The self-assured expert, fully informed and completely at home with everything related to finance. And yet, investing shouldn’t be reserved for that select club.
With Beobank Smart Invest, the bank emphasizes that you don’t need to be an expert to take your first steps. Thanks to accessible solutions starting from €50 per month and personal guidance from a Beobank advisor, anyone can start investing at their own pace and with confidence.
This idea is brought to life in two everyday videos that, in a humorous and relatable way, show the pressure some people feel before they start investing.
The campaign will be rolled out via online video (YouTube), social media (Meta, LinkedIn, and Reddit), display, digital channels, and posters in branches.
CREDITS:
Agency: Boondoggle Havas
\u200bAdvertiser: Beobank
\u200bBranding and Marketing Director: Valérie Lahaut
\u200bBrand and Activation Manager: Sophie Waucampt
\u200bCommunication Managers: Daphné Vander Elst, Florence Neyrinck
\u200bAccount Director: Sofie Jossart
\u200bAccount Manager: Virginie Calderon
\u200bAccount Executive: Zoé Guyon
\u200bCSO: Stijn Cox
\u200bBrand Creativity Director: Olivier De Laet
\u200bCreative Director: Kristof Snels
\u200bCopywriter: Gilles André
\u200bAD: William Lambiet
\u200bMotion Designer: Dorien Bradt
\u200bLead Designer: Nadia Tweepenninckx
\u200bDesigner: Léa Bouissou
\u200bDTP: Stefaan De Vos
\u200bAgency Producer: Bérengère Lurquin
\u200bProduction Studio: lesmecs
\u200bExecutive Producer Film: Jesse Vander Meersch
\u200bProducer Film: Alexander Malik
\u200bDirector: Chaipasqui
\u200bDOP: Ivo Nelis
\u200bPostproduction - lesmecs
\u200bOffline & Online edit: Joost Prins
\u200bVFX: Jelle Robeets - Frames post production
\u200bGrading: \u200b Fons Vanoverbeke - Alpenglow
\u200bPhotographer: Valerie De Backer
\u200bPhotography assistant: Marie-Laure De Caster
\u200bSound production: Cobra
\u200bSound engineer: Christophe Cossement