Beobank and Boondoggle help Belgians find financial solutions
Replace the washing machine or wait a little longer? Insulate now or not for another year? A trip or a new boiler? With their new Budget campaign, Beobank and Boondoggle are addressing all Belgians who, at some point in their lives, may be confronted with these questions. The campaign focuses on the financial solutions the bank offers and emphasizes Beobank's specific approach, which always puts the human aspect first. That approach manifests itself in listening, personal advice and, above all, financial solutions.
In line with the fresh, modern graphic style introduced a few months ago, the campaign shows people facing unexpected expenses or financial dilemmas. The campaign shows Beobank's commitment to helping customers manage their budgets and make informed choices at every stage. In doing so, it highlights a range of products, such as the Comfortlening Plus (an installment loan for personal projects) and the Ecokrediet (for green projects). These advantageous products help parents, young couples, families, etc. deal with the surprises life may in store for them.
The campaign includes (D)OOH, radio, POS and social media (OLV, OLA, native ads en bannering).
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Beobank A1d Radio+Legal 1 NL 30s.mp3
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Client team: Valérie Lahaut, Sophie Waucampt, Annelies Van Boxel
Account team: Sofie Jossart, Charlotte Urbain
Strategy: Stijn Cox, Franky Willekens
Creative Director: Sven Nijs
Creative team: Fred Van Hoof & Benoit Menetret
Long copy: Lesley Dewilde
Motion design: Dorien Bradt
Design: Stefaan De Vos
Planning: Karine Uytterhoeven
Producer Boondoggle: Bérengère Lurquin
Production: Jekyll n' Hyde
Photographer: Fred Labeye