Beobank and Boondoggle help Belgians find financial solutions

Replace the washing machine or wait a little longer? Insulate now or not for another year? A trip or a new boiler? With their new Budget campaign, Beobank and Boondoggle are addressing all Belgians who, at some point in their lives, may be confronted with these questions. The campaign focuses on the financial solutions the bank offers and emphasizes Beobank's specific approach, which always puts the human aspect first. That approach manifests itself in listening, personal advice and, above all, financial solutions.

In line with the fresh, modern graphic style introduced a few months ago, the campaign shows people facing unexpected expenses or financial dilemmas. The campaign shows Beobank's commitment to helping customers manage their budgets and make informed choices at every stage. In doing so, it highlights a range of products, such as the Comfortlening Plus (an installment loan for personal projects) and the Ecokrediet (for green projects). These advantageous products help parents, young couples, families, etc. deal with the surprises life may in store for them.

The campaign includes (D)OOH, radio, POS and social media (OLV, OLA, native ads en bannering).


PDF - 7.2 Mb

Beobank_Comfort Loan_Abribus_2m2_NL_HD.pdf

PDF - 9.2 Mb

Beobank A1d Radio+Legal 1 NL 30s.mp3

MP3 - 1.1 Mb


​Client team: Valérie Lahaut, Sophie Waucampt, Annelies Van Boxel ​
​Account team: Sofie Jossart, Charlotte Urbain ​
​Strategy: Stijn Cox, Franky Willekens ​
​Creative Director: Sven Nijs ​
​Creative team: Fred Van Hoof & Benoit Menetret ​
​Long copy: Lesley Dewilde ​
​Motion design: Dorien Bradt ​
​Design: Stefaan De Vos
​Planning: Karine Uytterhoeven ​
​Producer Boondoggle: Bérengère Lurquin ​
​Production: Jekyll n' Hyde ​
​Sound: Cobra ​
​Photographer: Fred Labeye



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About Boondoggle

Boondoggle is a full-service digital native creative and customer experience agency, employing over 60 people in Belgium. With holistic brand building approach at its core, Boondoggle delivers creativity through advertising campaigns, digital media and marketing services, integrated with innovative digital products and services. The agency brings together smart people from diverse disciplines to make this happen - including writers, service designers, art directors, UX specialists, brand strategists and developers. 

Boondoggle has a combination of international and local clients, including Beobank, Luminus, Danone, Nomad Food Group, Achmea, NATO, Bancontact Payconiq Company, Stellantis Finance, BioBest, AstraSweets, Trends/Tendances, NCOI, ADESA, TWEGOS, Federale Verzekeringen et Jacqmotte. Boondoggle’s promise is “Together Beyond”. 

Boondoggle's belief is that collaboration is the key to creating meaningful brands, products and services and the agency strives to work together with its clients to take them beyond.


Havenkant 6, bus 508 3000 Leuven Belgium

+32 486 25 92 17