Beobank and Boondoggle help Belgians find financial solutions

Replace the washing machine or wait a little longer? Insulate now or not for another year? A trip or a new boiler? With their new Budget campaign, Beobank and Boondoggle are addressing all Belgians who, at some point in their lives, may be confronted with these questions. The campaign focuses on the financial solutions the bank offers and emphasizes Beobank's specific approach, which always puts the human aspect first. That approach manifests itself in listening, personal advice and, above all, financial solutions.

In line with the fresh, modern graphic style introduced a few months ago, the campaign shows people facing unexpected expenses or financial dilemmas. The campaign shows Beobank's commitment to helping customers manage their budgets and make informed choices at every stage. In doing so, it highlights a range of products, such as the Comfortlening Plus (an installment loan for personal projects) and the Ecokrediet (for green projects). These advantageous products help parents, young couples, families, etc. deal with the surprises life may in store for them.

The campaign includes (D)OOH, radio, POS and social media (OLV, OLA, native ads en bannering).

Credits:

​Client team: Valérie Lahaut, Sophie Waucampt, Annelies Van Boxel ​
​​Account team: Sofie Jossart, Charlotte Urbain ​
​​Strategy: Stijn Cox, Franky Willekens ​
​​Creative Director: Sven Nijs ​
​​Creative team: Fred Van Hoof & Benoit Menetret ​
​​Long copy: Lesley Dewilde ​
​​Motion design: Dorien Bradt ​
​​Design: Stefaan De Vos
​​Planning: Karine Uytterhoeven ​
​​Producer Boondoggle: Bérengère Lurquin ​
​​Production: Jekyll n' Hyde ​
​​Sound: Cobra ​
​​Photographer: Fred Labeye