Beobank and Boondoggle help you get ready for Motor Show deals.

As the 2026 Motor Show approaches, taking place from 9 to 18 January 2026, Beobank together with its agency Boondoggle Havas launches a new Mobility Campaign, countering the commercial pressure often associated with Motor Show deals.

The insight is simple and profoundly human: it is best to take your time for important decisions, such as the purchase of a new vehicle.

True to their shared vision that goes beyond offers and standard messages, Beobank and Boondoggle Havas created a campaign that helps customers get ready for Motor Show deals and practice saying no, daring to doubt, and taking time to think and reflect before deciding on their car loan.

The campaign is rolled out in OLV, Social, Native and with posters in the agencies.

 

Credits:

Agency: Boondoggle Havas
​Advertiser: Beobank
​Client team: Valérie Lahaut, Sophie Waucampt, Daphné Vander Elst, Florence Neyrinck
​Account team: Lise-Marie D’Hooghe, Charlotte Urbain, Zoé Guyon
​Strategy: Olivier De Laet
​Creative: Kristof Snels, Gilles André, William Lambiet, Dorien Bradt, Nadia Tweepenninckx, Stefaan De Vos
​RTV Producer: Bérengère Lurquin
​Production company: Lesmecs

 

 

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About Boondoggle

Boondoggle is a full-service digital native creative and customer experience agency, employing over 60 people in Belgium. With holistic brand building approach at its core, Boondoggle delivers creativity through advertising campaigns, digital media and marketing services, integrated with innovative digital products and services. The agency brings together smart people from diverse disciplines to make this happen - including writers, service designers, art directors, UX specialists, brand strategists and developers. 

Boondoggle has a combination of international and local clients, including Beobank, Luminus, Danone, Nomad Food Group, Achmea, NATO, Bancontact Payconiq Company, Stellantis Finance, BioBest, AstraSweets, Trends/Tendances, NCOI, ADESA, TWEGOS, Federale Verzekeringen et Jacqmotte. Boondoggle’s promise is “Together Beyond”. 

Boondoggle's belief is that collaboration is the key to creating meaningful brands, products and services and the agency strives to work together with its clients to take them beyond. 

www.boondoggle.eu

Contact

Havenkant 6, bus 508 3000 Leuven Belgium

+32 486 25 92 17

stijn.cox@boondoggle.eu

www.boondoggle.eu