Boondoggle & Primus launch their own docuseries ‘Free Spirits’



In ‘Free Spirits’, a brand-new mini-docuseries by Primus and Haacht Brewery, Primus (in cooperation with communications agency Boondoggle and production house Hotel Hungaria) has portrayed like-minded nonconformist spirits. People who follow their own path and make conscious choices in their lives. They choose not to fall in line with everyone else, but to realise their passions.

The first story to appear in early August 2015 in the ‘Free Spirits’ series is Angelo’s. A surfer who makes exceptional surfboards in a country that doesn’t have any massive waves.

You will be seeing Angelo’s unusual story in a TV and cinema spot, but not only there. In addition to the digital version in bannering and pre-rolls, you will also be able to watch a longer version of his story on Primus’ YouTube channel and on, with inspiring bonus images!

The other episodes of the ‘Free Spirits’series will also be released over the next few weeks.


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About Boondoggle

Boondoggle is a full-service digital native communications and customer experience agency, employing over 60 people in Belgium. With holistic approach at its core, Boondoggle delivers through-the-line advertising campaigns, digital media and marketing services, integrated with innovative digital products and services. The agency brings together smart people from diverse disciplines to make this happen - including writers, service designers, art directors, UX specialists, brand strategists and developers. 

Boondoggle has a combination of international and local clients, including  Beobank, Nomad Food Group, Achmea, NATO, Bancontact Payconiq Company, Yuzzu, Opel Finance, Oxfam, Flanders DC, Elia, Trends/Tendances, NCOI, ADESA, TWEGOS, FITME and the Ministry of Defense. Boondoggle’s promise is “Together Beyond”. 

Boondoggle's belief is that collaboration is the key to creating meaningful campaigns, products and services and the agency strives to work together with its clients to take them beyond.


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