Boondoggle and Beobank bring clarity to investors

When it comes to investing, everyone has an opinion. From the man in the street who got it from hearsay to the know-it-all who doesn't really know either: opinions abound, especially now that savings and stock markets are under pressure from inflation and an impending recession. But when it comes to your money, you still prefer to get an informed opinion from someone knowledgeable.

Based on this insight, Boondoggle developed a recognizable investment campaign for Beobank in which personal contact and professional advice from the bank are central.

In order to communicate about investing in an original way, reference was made with a wink to other subjects on which everyone has a strong opinion, such as soccer, fashion, the metaverse or a facelift. The message was always the same: for truly personal and professional advice, you should visit Beobank.

The campaign ran on the radio, in (D)OOH, on social media, via native ads and bannering. 

Credits:

Client team: Valérie Lahaut, Sophie Waucampt, Annelies Van Boxel
​Account team: Charlotte Urbain, Marko Van Dyck & Sofie Jossart
​Strategy: Stijn Cox
​Creative Director: Sven Nijs
​Creatives: Fabrice Van Hellemont, Els Verhofstede, Vincent Abrams
​Agency Producer: Bérengère Lurquin
​Sound: Cobra
​Long copy: Lesley Dewilde
​Motion design: Dorien Bradt
​Design: Stefaan De Vos