The content project starts with the launch of the www.200peopleoftomorrow.com platform on January 23rd. Via this platform, VRT is going to look for 200 international Tomorrowland visitors, 200 ambassadors of the positive generation. Exponents of the so-called beautiful people who enjoy dance music and fantasy worlds. Yet they are far more than the hedonistic, narcissistic generation they are taken for. With ‘The People of Tomorrow’, VRT wants to gauge their thoughts about family, friends, love, happiness, relationships, music and different cultures. And by doing so, offer a different, original and revealing insight into this international generation.
The content project will culminate in a radio series on Studio Brussel (presented by Eva De Roo). In autumn 2014, there will be a separate TV series on Eén (created by De Chinezen). The concept for the project is a collaboration between Boondoggle and TV production house De Chinezen.
This project can be seen as an illustration of Boondoggle’s conviction that, more than ever, modern brands need to be built through a dynamic content stream. And in close collaboration with the public.