Boondoggle and Eurostar Group launch 'Track to the future'

Did you know that the carbon footprint of a London-Paris journey on a Eurostar train is 14 times smaller than a trip by plane? That Thalys and Eurostar trains in the Netherlands are 100% powered by wind energy? And that the Eurostar Group recycles all its food waste, is committed to ecologically responsible catering and innovates in eco-driving? Probably not. Moreover: even most of their own staff members are unaware of all their initiatives for a sustainable future. That's why Eurostar Group asked Boondoggle Havas to develop an internal communication campaign. The goal is simple: make employees aware of Eurostar Group's positive actions and impact, but also fuel their pride and invite them to adopt environmentally responsible behavior in their private lives as well.

And so Boondoggle Havas launched "Track to the future", a series of animated videos featuring two funny birds discovering Eurostar Group's initiatives on a journey full of surprises. Each video is accompanied by an infographic that shows employees not only how European attitudes towards sustainable development are changing, but more importantly how they themselves can make progress in this area.

The campaign was fully designed, illustrated and animated by Boondoggle Havas. It is broadcast on Eurostar Group's internal media in Belgium, France and the United Kingdom.

Thalys_infographic_01-food_EN.pdf

PDF - 1.6 Mb

Thalys_infographic_02-energy_EN.pdf

PDF - 902 Kb

Credits:

Client: Eurostar Group
Client team: Armelle Weber, Claire Godefroy
Account team: Charlotte Urbain, Tine Vandenberghe, Janiek Weijen
Creative Directors: Hugo Battistel, Stephane Daniel
Art director: Thierry Verdoodt
Copywriting: Tom De Vliegher, Lesley Dewilde, Benoît Menetret
Graphic design: Lea Bouissou
Motion design: Anne-Sophie Cayon, Dorien Bradt
Sound design: Cobra

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About Boondoggle

Boondoggle is a full-service digital native communications and customer experience agency, employing over 60 people in Belgium. With holistic approach at its core, Boondoggle delivers through-the-line advertising campaigns, digital media and marketing services, integrated with innovative digital products and services. The agency brings together smart people from diverse disciplines to make this happen - including writers, service designers, art directors, UX specialists, brand strategists and developers. 

Boondoggle has a combination of international and local clients, including  Beobank, Nomad Food Group, Achmea, NATO, Bancontact Payconiq Company, Yuzzu, Opel Finance, Oxfam, Flanders DC, Elia, Trends/Tendances, NCOI, ADESA, TWEGOS, FITME and the Ministry of Defense. Boondoggle’s promise is “Together Beyond”. 

Boondoggle's belief is that collaboration is the key to creating meaningful campaigns, products and services and the agency strives to work together with its clients to take them beyond. 

www.boondoggle.eu

Contact

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www.boondoggle.eu