Boondoggle and Nike give Antwerp back to the runners.

Boondoggle and Nike just launched a remarkable city campaign called ‘Take Antwerp’. You don’t need an expensive fitness subscription to have a good run. Nike invites you to run when you like, as you like.

The campaign is built around an ingenious Facebook application in which you can draw running routes on a satellite picture of Antwerp. This leads to surprising routes such as ‘The Dog’, ‘The Runner’ and ‘The fries’.
Nike challenges you to run and create as many routes as possible and to Take Antwerp, one run at a time. With the application you can invite friends for a run and keep track of the runs you ran.

Find the application on the tab 'Take Antwerp' at the Facebookpage of Nike Running Belgium.

The campaign is brought to life with wildposterings and beamings on buildings around town.

One of the highlights of the campaign is the Run The DJ event. Every runner gets a set of headphones, in which they hear an exclusive set of a Club Dj from Antwerp, making this nightly run the first ‘Silent Rave’. The run ends with a party in the legendary Café d’Anvers Club.

This Nike campaign comes with the launch of ‘Likify’, a new application of Boondoggle LifeLabs (Boondoggle’s Innovationlab). Every poster holds a unique QR-code. Who scans this code automatically ‘Likes’ the run on their Facebook profile. This Likify feature brings Facebook’s most used Facebook functionality to ‘real life’.

 

http://www.facebook.com/nikerunningbelgium

Nike_TakeAntwerp_PR_Technische-Fiche.doc

DOC - 23 Kb

Get updates in your mailbox

By clicking "Subscribe" I confirm I have read and agree to the Privacy Policy.

About Boondoggle

Boondoggle is a full-service digital native communications and customer experience agency, employing over 60 people in Belgium. With holistic approach at its core, Boondoggle delivers through-the-line advertising campaigns, digital media and marketing services, integrated with innovative digital products and services. The agency brings together smart people from diverse disciplines to make this happen - including writers, service designers, art directors, UX specialists, brand strategists and developers. 

Boondoggle has a combination of international and local clients, including  Beobank, Nomad Food Group, Achmea, NATO, Bancontact Payconiq Company, Yuzzu, Opel Finance, Oxfam, Flanders DC, Elia, Trends/Tendances, NCOI, ADESA, TWEGOS, FITME and the Ministry of Defense. Boondoggle’s promise is “Together Beyond”. 

Boondoggle's belief is that collaboration is the key to creating meaningful campaigns, products and services and the agency strives to work together with its clients to take them beyond. 

www.boondoggle.eu

Contact

Havenkant 6, bus 508 3000 Leuven Belgium

+32 486 25 92 17

[email protected]

www.boondoggle.eu