Boondoggle and Payconiq by Bancontact challenge you

Now the summer holidays are over, lunches with colleagues are back and student life takes off, making September the ideal moment to encourage the use of the Payconiq by Bancontact app to easily pay each other back.

Boondoggle developed #PayconiqChallenges, a striking campaign in which peer-to-peer payments are illustrated through challenges. Who never thought about challenging a colleague to walk into a board meeting dressed up, or to answer all questions with a ‘no’ all day long? ​
​Whoever says “Challenge Won”, also says “Payment Done!” And that is simply easy with the Payconiq by Bancontact app.

The multimedia campaign contains a series of video and audio commercials, a social media campaign, DOOH and b-bock. This way, Payconiq by Bancontact capitalizes on recognizability and sympathy with a touch of humor. To make #PayconiqChallenges live and to generate content, we teamed up with Regi's World, NRJ and Kotplanet.

In addition to purchasing traditional online media, Boondoggle used keyword targeting on YouTube to show the video capsules when viewers are watching or looking for other challenges.

Client: Payconiq by Bancontact
​Client team: Lotta de Meulenaere, Marie-Isabelle de Potter
​Account team: Anne-Lore Vestraets, Sophie Gravensteyn
​Creative Director: Sven Nijs
​Creatives: Massimo De Pascale & François Massinon
​Copywriting: Lesley Dewilde, Stephan Laurijs
​Motion design: Dorien Bradt
​Graphic Design: Riene Reynders, Stefaan De Vos
​Strategie: Stijn Cox ​
​Digital media strategie: Maud Colemont, Nette Segers
​Producer: Bérengère Lurquin, Pim Verhaert, Dominique Ruys
​Director: Angelo Cerisara
​Production: Hamlet
​Sound: Raygun, Cobra Radio Brewery