Boondoggle and Payconiq by Bancontact challenge you

Now the summer holidays are over, lunches with colleagues are back and student life takes off, making September the ideal moment to encourage the use of the Payconiq by Bancontact app to easily pay each other back.

Boondoggle developed #PayconiqChallenges, a striking campaign in which peer-to-peer payments are illustrated through challenges. Who never thought about challenging a colleague to walk into a board meeting dressed up, or to answer all questions with a ‘no’ all day long? ​
Whoever says “Challenge Won”, also says “Payment Done!” And that is simply easy with the Payconiq by Bancontact app.

The multimedia campaign contains a series of video and audio commercials, a social media campaign, DOOH and b-bock. This way, Payconiq by Bancontact capitalizes on recognizability and sympathy with a touch of humor. To make #PayconiqChallenges live and to generate content, we teamed up with Regi's World, NRJ and Kotplanet.

In addition to purchasing traditional online media, Boondoggle used keyword targeting on YouTube to show the video capsules when viewers are watching or looking for other challenges.


Client: Payconiq by Bancontact
Client team: Lotta de Meulenaere, Marie-Isabelle de Potter
Account team: Anne-Lore Vestraets, Sophie Gravensteyn
Creative Director: Sven Nijs
Creatives: Massimo De Pascale & François Massinon
Copywriting: Lesley Dewilde, Stephan Laurijs
Motion design: Dorien Bradt
Graphic Design: Riene Reynders, Stefaan De Vos
Strategie: Stijn Cox ​
Digital media strategie: Maud Colemont, Nette Segers
Producer: Bérengère Lurquin, Pim Verhaert, Dominique Ruys
Director: Angelo Cerisara
Production: Hamlet
Sound: Raygun, Cobra Radio Brewery


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About Boondoggle

Boondoggle is a full-service digital native creative and customer experience agency, employing over 60 people in Belgium. With holistic brand building approach at its core, Boondoggle delivers creativity through advertising campaigns, digital media and marketing services, integrated with innovative digital products and services. The agency brings together smart people from diverse disciplines to make this happen - including writers, service designers, art directors, UX specialists, brand strategists and developers. 

Boondoggle has a combination of international and local clients, including Beobank, Luminus, Danone, Nomad Food Group, Achmea, NATO, Bancontact Payconiq Company, Stellantis Finance, BioBest, AstraSweets, Trends/Tendances, NCOI, ADESA, TWEGOS, Federale Verzekeringen et Jacqmotte. Boondoggle’s promise is “Together Beyond”. 

Boondoggle's belief is that collaboration is the key to creating meaningful brands, products and services and the agency strives to work together with its clients to take them beyond.


Havenkant 6, bus 508 3000 Leuven Belgium

+32 486 25 92 17