Boondoggle and Payconiq by Bancontact make Belgians beep

Beep beep beep. That’s the comforting, uplifting tune of a successful transaction with the Payconiq by Bancontact app. Moreover, Boondoggle was inspired by the sound for the new ‘World of Beep’ campaign.

Stijn Cox: “The last 6 months, consecutive campaigns for the app have realized an enormous uplift in terms of app downloads and app usage, mainly by emphasizing that the app is not only easy to use, but also safe, especially in times of COVID-19. Now it’s time to take a step forward. From March to August, the app has been downloaded 870.000 times. It’s safe to say that paying with the app really is becoming a new habit for people. Time to link a new word to it: beeping. Beeping is short, cheerful and it perfectly supports the user experience of the app.”

The campaign is running on TV and in digital media.  

Credits “The World of Beep” (sept – oct 2020)

Client: Bancontact Payconiq Company
Client contacts: Nathalie Vandepeute, Lotta de Meulenaere, Marie-Isabelle de Potter, Anouck Deschilder, Casper Cusumano

Agency: Boondoggle
Strategy: Stijn Cox
Creative: Jan Teulingkx, Jorrit Hermans, Lennert Vedts, Eva Kumpen, Frederik Draulans, Lesley Dewilde, Véronique Vier, Optimists Brand Design, Jef Van Eeckhout, Claudia De Greef
RTV Producer: Bérengère Lurquin
DTP: Stefaan De Vos
Digital Media Strategy & execution: Carla Mouchbahani, Jesse Abeloos
Account Team: Anne-Lore Vestraets, Tom Verhoeven, Lise Vanaverbeke, Sophie Gravensteyn

TVC Production company: Lovo
TVC directors: Helvetica
Soundstudio: Raygun
Digital Production: District01

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About Boondoggle

Boondoggle is a full-service digital native creative and customer experience agency, employing over 60 people in Belgium. With holistic brand building approach at its core, Boondoggle delivers creativity through advertising campaigns, digital media and marketing services, integrated with innovative digital products and services. The agency brings together smart people from diverse disciplines to make this happen - including writers, service designers, art directors, UX specialists, brand strategists and developers. 

Boondoggle has a combination of international and local clients, including Beobank, Luminus, Danone, Nomad Food Group, Achmea, NATO, Bancontact Payconiq Company, Stellantis Finance, BioBest, AstraSweets, Trends/Tendances, NCOI, ADESA, TWEGOS, Federale Verzekeringen et Jacqmotte. Boondoggle’s promise is “Together Beyond”. 

Boondoggle's belief is that collaboration is the key to creating meaningful brands, products and services and the agency strives to work together with its clients to take them beyond.


Havenkant 6, bus 508 3000 Leuven Belgium

+32 486 25 92 17