Boondoggle CX built a Future-proof Digital Experience Platform for Biobest Group

As a pioneer in the production of bumblebees since 1987, Biobest has become one of the world’s leading companies in natural pollination and biological control of pests and diseases. Working with 28 group companies in 6 continents, distributors in more than 65 countries and over 2.000 employees worldwide, Biobest needed an easy-to-use, scalable, flexible and integrable digital experience platform, while balancing central and local governance and meeting the expectations of its different target audiences.

And that’s where Boondoggle CX came in. They created an online DXP platform, which will contribute to a hassle-free customer interaction, putting Biobest in the market as the most reliable supplier and as the best team to work for. The site proposes a user-intuitive presentation of crops, challenges and products, with an easy way to navigate from one topic to another – also on mobile devices. Customers from all markets can access relevant content in 5 languages. Job seekers and investors will also find specific pages waiting for them.

Boondoggle CX was responsible for Learn & Ideation, functional analysis, solution architecture, interaction design, content strategy, system integration (SAP) and development.

The result is a composable future-proof platform, developed on a technology stack including a Headless CMS (Directus), Algolia as search engine, React.js and Next.js for the front-end, Netlify and Cloudflare for performant worldwide hosting; and PiwikPro for analytics and consent management. Data is synchronized from SAP Commerce (PIM/DAM/Webshop) to populate the webpages and other applications from one single source of truth. Every content page is created with the right SEO tags to optimize Biobest’s visibility on search engines.

Next steps will be to implement further personalization and integration with other systems. New languages and local sites will be added gradually.





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About Boondoggle

Boondoggle is a full-service digital native creative and customer experience agency, employing over 60 people in Belgium. With holistic brand building approach at its core, Boondoggle delivers creativity through advertising campaigns, digital media and marketing services, integrated with innovative digital products and services. The agency brings together smart people from diverse disciplines to make this happen - including writers, service designers, art directors, UX specialists, brand strategists and developers. 

Boondoggle has a combination of international and local clients, including Beobank, Luminus, Danone, Nomad Food Group, Achmea, NATO, Bancontact Payconiq Company, Stellantis Finance, BioBest, AstraSweets, Trends/Tendances, NCOI, ADESA, TWEGOS, Federale Verzekeringen et Jacqmotte. Boondoggle’s promise is “Together Beyond”. 

Boondoggle's belief is that collaboration is the key to creating meaningful brands, products and services and the agency strives to work together with its clients to take them beyond.


Havenkant 6, bus 508 3000 Leuven Belgium

+32 486 25 92 17