Boondoggle CX designs 'De Grote Verkeersquiz' for VSV

Every year, Vlaamse Stichting Verkeerskunde (VSV) and l’Agence wallonne pour la Sécurité routière (AWSR) launch an awareness campaign on traffic rules. They do this through ‘De Grote Verkeersquiz’ / ‘Le Quiz de la Route’. Every year, they reach more than 170.000 participants this way.

This year, the technology behind the quiz could use renewal. Boondoggle CX built a completely new website and through CMS Contentful, the organizers now control the site content themselves. The questions were drafted via the quiz platform Qualifio. Thanks to this flexible system, it’s possible to build different quizzes with the same tools. Done By Friday provided the images, logo, colors and media campaign. In June 2022, the first version of the quiz launched, specifically aimed at truck drivers. 35.000 people participated in this quiz (https://www.truckersquiz.be/https://www.quizduroutier.be/).

'De Grote Verkeersquiz' tests your knowledge on traffic in ten multiple-choice questions. Those who achieve at least 7 out of 10 can win great prizes such as an e-bike and numerous gift vouchers. Companies can also participate in a separate contest. This year’s quiz will run from 17 October 2022 to 15 November 2022.

Test your own knowledge via: https://degroteverkeersquiz.be/https://quizdelaroute.be/

 

 

 

 

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About Boondoggle

Boondoggle is a full-service digital native communications and customer experience agency, employing over 60 people in Belgium. With holistic approach at its core, Boondoggle delivers through-the-line advertising campaigns, digital media and marketing services, integrated with innovative digital products and services. The agency brings together smart people from diverse disciplines to make this happen - including writers, service designers, art directors, UX specialists, brand strategists and developers. 

Boondoggle has a combination of international and local clients, including  Beobank, Nomad Food Group, Achmea, NATO, Bancontact Payconiq Company, Yuzzu, Opel Finance, Oxfam, Flanders DC, Elia, Trends/Tendances, NCOI, ADESA, TWEGOS, FITME and the Ministry of Defense. Boondoggle’s promise is “Together Beyond”. 

Boondoggle's belief is that collaboration is the key to creating meaningful campaigns, products and services and the agency strives to work together with its clients to take them beyond. 

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