Boondoggle educates the world on NATO

NATO asked Boondoggle to produce a series of visually attractive video animations to explain in simple and accessible terms what NATO is and does.

This weekend’s NATO Summit in Warsaw takes place at a defining moment for the security of the Alliance. We live in an uncertain world with conflicts along NATO’s borders and beyond. It is imperative that we send a strong message to the world: NATO matters.

While many people know of NATO, most know little about what the Alliance is and how it works.

The videos serve as briefing tools for non-expert visitors to NATO’s civilian and military headquarters and participants in NATO-sponsored events, as well as for visitors looking for introductory information on NATO’s online platforms.

After the successful release in 2014 of the multiple award winning project Return to Hope, NATO and Boondoggle entered into a long-term partnership last year.

About Boondoggle

Boondoggle is a full-service creative agency, employing over 60 people in Belgium.
With a human-centered, agile design thinking approach at its core, Boondoggle delivers through-the-line advertising campaigns, integrated with innovative digital products and services.

The agency brings together smart people from diverse disciplines to make this happen - including writers, service designers, art directors, UX specialists, brand strategists and developers.

Boondoggle has a combination of international and local clients, including Argenta, Chivas, Nomad Food Group, Achmea, NATO, Bancontact Payconiq Company, Yuzzu, Beobank, Opel Finance, Oxfam Solidariteit, Flanders DC en the Ministry of Defence.

Boondoggle's belief is that collaboration is the key to creating meaningful campaigns, products and services and strives to work together with its clients to take them beyond.

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