Boondoggle for Ministry of Defence: "Our mission in Eastern Europe"

In the context of the conflict in Ukraine, our Belgian Defence is assuming its responsibility and supporting NATO with solidarity defence missions in Eastern Europe to prevent further escalation. It does so by deploying its various components: both the Air, Naval and Land Components are active in the Baltic States. ​

Belgian Defence is known within NATO for its professionalism, self-reliance and 'can do' mentality. Our participation in these foreign missions is more important today than ever as it reduces the likelihood of conflicts on our territory. This is how Defence fulfils its brand promise 'Your future. Our mission' and ensures that Belgian citizens can live their lives without worries.

Boondoggle worked out a campaign for TV and digital media (OLV and social media). On a dedicated landing page, you can find all information about our actions in Eastern Europe.

Credits:

Client: Defensie
​Agency: Boondoggle
​Account: Marko Van Dyck
​Strategy: Stijn Cox
​Creation: Sven Nijs, Fabrice Van Hellemont, Els Verhofstede
​Planning: Karine Uytterhoeven
​Producer Boondoggle: Bérengère Lurquin
​Production: Wenneker
​Executive Producer: Mathias Kerner ​
​Producer: Mirjam De Vreese – Femke Doom
​Director: Dirk Domen
​Photographer: Fred Labeye