Boondoggle for Ministry of Defence: "Our mission in Eastern Europe"

In the context of the conflict in Ukraine, our Belgian Defence is assuming its responsibility and supporting NATO with solidarity defence missions in Eastern Europe to prevent further escalation. It does so by deploying its various components: both the Air, Naval and Land Components are active in the Baltic States. ​

Belgian Defence is known within NATO for its professionalism, self-reliance and 'can do' mentality. Our participation in these foreign missions is more important today than ever as it reduces the likelihood of conflicts on our territory. This is how Defence fulfils its brand promise 'Your future. Our mission' and ensures that Belgian citizens can live their lives without worries.

Boondoggle worked out a campaign for TV and digital media (OLV and social media). On a dedicated landing page, you can find all information about our actions in Eastern Europe.

Defensie_Advertentie A4_NL_HD.pdf

PDF - 4.5 Mb



Client: Defensie
Agency: Boondoggle
Account: Marko Van Dyck
Strategy: Stijn Cox
Creation: Sven Nijs, Fabrice Van Hellemont, Els Verhofstede
Planning: Karine Uytterhoeven
Producer Boondoggle: Bérengère Lurquin
Production: Wenneker
Executive Producer: Mathias Kerner ​
Producer: Mirjam De Vreese – Femke Doom
Director: Dirk Domen
Photographer: Fred Labeye

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About Boondoggle

Boondoggle is a full-service digital native creative and customer experience agency, employing over 60 people in Belgium. With holistic brand building approach at its core, Boondoggle delivers creativity through advertising campaigns, digital media and marketing services, integrated with innovative digital products and services. The agency brings together smart people from diverse disciplines to make this happen - including writers, service designers, art directors, UX specialists, brand strategists and developers. 

Boondoggle has a combination of international and local clients, including Beobank, Luminus, Danone, Nomad Food Group, Achmea, NATO, Bancontact Payconiq Company, Stellantis Finance, BioBest, AstraSweets, Trends/Tendances, NCOI, ADESA, TWEGOS, Federale Verzekeringen et Jacqmotte. Boondoggle’s promise is “Together Beyond”. 

Boondoggle's belief is that collaboration is the key to creating meaningful brands, products and services and the agency strives to work together with its clients to take them beyond.


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