Boondoggle Havas and Beobank: open to everyone’s project

Beobank and its agency, Boondoggle Havas, are launching a new campaign, this time focused on personal loans. The campaign is built around a simple yet universal truth: some projects and situations in life simply can’t be postponed forever while waiting to have the budget in place. Whether it’s attending your son’s graduation in Sydney, redecorating your living room after your dog’s misadventure, or celebrating your 10th wedding anniversary – no matter the situation, Beobank invites people to talk about their projects and offers personal loans that could help finance their plans.

This approach highlights Beobank’s empathy and accessibility, all conveyed in the brand’s distinctive tone and style.

The campaign will run across the entire funnel, including OOH, DOOH, radio, OLV, social media, and banners.

Credits:

Brand: Beobank
​Client team: Valérie Lahaut, Sophie Waucampt, Florence Neyrinck, Daphne Vanderelst
​Account team: Tine Vandenberghe, Charlotte Urbain, Sofie Jossart
​Strategy: Olivier De Laet, Stijn Cox
​Creatives: Hugo Battistel, Stéphane Daniel, Stephen Walckiers, Lesley Dewilde, Dorien Bradt, Stefaan De Vos
​Project Management: Karine Uytterhoeven
​Producer Boondoggle Havas: Cynthia Pire
​Production: Jekyll n’ Hyde
​Sound: Cobra

 

 

 

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About Boondoggle

Boondoggle is a full-service digital native creative and customer experience agency, employing over 60 people in Belgium. With holistic brand building approach at its core, Boondoggle delivers creativity through advertising campaigns, digital media and marketing services, integrated with innovative digital products and services. The agency brings together smart people from diverse disciplines to make this happen - including writers, service designers, art directors, UX specialists, brand strategists and developers. 

Boondoggle has a combination of international and local clients, including Beobank, Luminus, Danone, Nomad Food Group, Achmea, NATO, Bancontact Payconiq Company, Stellantis Finance, BioBest, AstraSweets, Trends/Tendances, NCOI, ADESA, TWEGOS, Federale Verzekeringen et Jacqmotte. Boondoggle’s promise is “Together Beyond”. 

Boondoggle's belief is that collaboration is the key to creating meaningful brands, products and services and the agency strives to work together with its clients to take them beyond. 

www.boondoggle.eu

Contact

Havenkant 6, bus 508 3000 Leuven Belgium

+32 486 25 92 17

stijn.cox@boondoggle.eu

www.boondoggle.eu