Boondoggle Havas goes back to school with Fnac

Starting school well-prepared, that’s what you do thanks to Fnac. The multimedia chain highlights its offerings at the beginning of the new school year to remind people to prepare thoroughly with Fnac.

Since Fnac remains a strong brand in Belgium, Boondoggle’s focus was mainly on activating parents: Fnac needs to become top of mind again when it comes to school supplies. From multimedia like laptops and headphones to stereotypical items like notebooks and dictionaries, at Fnac you will find everything to start the new school year with peace of mind.

To do so, we created some radio spots with the necessary humor and recognizability of those first conversations at the school gate. Because that relaxed, well-prepared look doesn’t come from your long vacation, but… from your visit to Fnac, of course!

The renewed radio spots can be enjoyed on all classic stations throughout Belgium for the rest of the month.

Credits:

Client: Fnac

Client team: Jan Seneca

Agency: Boondoggle Havas

Account: Hanne Goossens

Creatives: Stephen Walckiers, Stephane Daniel, Gilles André

Strategy: Stijn Cox

Production & Sound: Sonhouse

Media: Havas Media