Boondoggle Havas highlights Beobank’s 'open for everyone' promise

We each have our own lifestyle and character, which determine how we interact and communicate with our bank. That's the premise behind Beobank's new campaign, which was designed by Boondoggle Havas.

Some people like to go to a branch to speak to their advisor, others prefer an appointment by phone, or even ask their question via chat in the app. Beobank is accessible to everyone, according to everyone's preferences. The campaign literally and figuratively conveys a certain openness. Because Beobank is open to all personalities, from Babs-de-babbelkous over Hugo-de-huismus to busy-busy-Bieke, in the way that suits you best. In short: a bank that adapts to its customers, rather than the other way around.

The campaign, which has an online and offline presence, is shown through (D)OOH, radio and POS, social media in OLV, OLA and through native ads and bannering. It has a fresh, distinctive visual style and a tone of voice that responds to engagement, with a playful wink. Accessible and open, both in form and content.

Credits:

Client team: Valérie Lahaut, Sophie Waucampt, Florence Neyrinck
​Account team: Sofie Jossart, Charlotte Urbain, Tine Vandenberghe ​
​Strategy: Olivier De Laet, Stijn Cox ​
​Executive Creative Director: Mathieu Cardon
​Creative team: Hugo Battistel & Stéphane Daniel
​Copy NL: Stephen Walckiers, Lesley Dewilde
​Motion design: Dorien Bradt, Amèl Amri
​Design: Stefaan De Vos ​
​Planning: Karine Uytterhoeven ​
​Producer: Bérengère Lurquin ​
​Production: Jekyll n’ Hyde
​Sound: Cobra