Boondoggle Havas highlights Beobank’s 'open for everyone' promise

We each have our own lifestyle and character, which determine how we interact and communicate with our bank. That's the premise behind Beobank's new campaign, which was designed by Boondoggle Havas.

Some people like to go to a branch to speak to their advisor, others prefer an appointment by phone, or even ask their question via chat in the app. Beobank is accessible to everyone, according to everyone's preferences. The campaign literally and figuratively conveys a certain openness. Because Beobank is open to all personalities, from Babs-de-babbelkous over Hugo-de-huismus to busy-busy-Bieke, in the way that suits you best. In short: a bank that adapts to its customers, rather than the other way around.

The campaign, which has an online and offline presence, is shown through (D)OOH, radio and POS, social media in OLV, OLA and through native ads and bannering. It has a fresh, distinctive visual style and a tone of voice that responds to engagement, with a playful wink. Accessible and open, both in form and content.

PY-BEOB-16056 - BC_W1_OOH_20m²_452x308,9_Babs_NL_HD.pdf

PDF - 12 Mb

PY-BEOB-16056 - BC_W1_OOH_20m²_452x308,9_Bieke_NL_HD.pdf

PDF - 8.1 Mb

PY-BEOB-16056 - BC_W1_OOH_20m²_452x308,9_Harry_NL_HD.pdf

PDF - 11 Mb

Beobank A9 Radio V1 NL 30s Def.mp3

MP3 - 1.1 Mb

Beobank A10a Radio V2 NL 30s Def.mp3

MP3 - 1.1 Mb


Client team: Valérie Lahaut, Sophie Waucampt, Florence Neyrinck
Account team: Sofie Jossart, Charlotte Urbain, Tine Vandenberghe ​
Strategy: Olivier De Laet, Stijn Cox ​
Executive Creative Director: Mathieu Cardon
Creative team: Hugo Battistel & Stéphane Daniel
Copy NL: Stephen Walckiers, Lesley Dewilde
Motion design: Dorien Bradt, Amèl Amri
Design: Stefaan De Vos ​
Planning: Karine Uytterhoeven ​
Producer: Bérengère Lurquin ​
Production: Jekyll n’ Hyde
Sound: Cobra

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About Boondoggle

Boondoggle is a full-service digital native creative and customer experience agency, employing over 60 people in Belgium. With holistic brand building approach at its core, Boondoggle delivers creativity through advertising campaigns, digital media and marketing services, integrated with innovative digital products and services. The agency brings together smart people from diverse disciplines to make this happen - including writers, service designers, art directors, UX specialists, brand strategists and developers. 

Boondoggle has a combination of international and local clients, including Beobank, Luminus, Danone, Nomad Food Group, Achmea, NATO, Bancontact Payconiq Company, Stellantis Finance, BioBest, AstraSweets, Trends/Tendances, NCOI, ADESA, TWEGOS, Federale Verzekeringen et Jacqmotte. Boondoggle’s promise is “Together Beyond”. 

Boondoggle's belief is that collaboration is the key to creating meaningful brands, products and services and the agency strives to work together with its clients to take them beyond.


Havenkant 6, bus 508 3000 Leuven Belgium

+32 486 25 92 17