Boondoggle Havas Now Drinks Pepsi

Following a refreshing pitch process, Leuven-based agency Boondoggle Havas is proud to announce a new partnership with the iconic soft drink brand Pepsi. Over the coming months, both teams will be joining forces to create a series of sparkling summer campaigns. A collaboration that Boondoggle Havas is kicking off with plenty of enthusiasm.

"From the moment we sat down with the Pepsi team, we felt an instant connection," says Stijn Cox, CEO of Boondoggle Havas. "It's a brand with boldness and refreshment in its DNA. We share the same ambition to create campaigns that leave a lasting impression. In fact, we're already busy behind the scenes working on our first campaign together."

The excitement is mutual at Pepsi.

Céline Heymans: "For our future campaigns, we were looking for a partner that could bring a new perspective to our brand and challenge us with refreshing ideas. In Boondoggle Havas, we found an agency that quickly translated our ambitions into strong creative concepts. We look forward to developing campaigns together that will surprise and inspire consumers."

Anyone curious to see what the teams have been working on, won't have to wait long. The first campaign born from this collaboration will be unveiled soon on Pepsi's social media channels.
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