Boondoggle helps Defence recruit medical professionals

Following their recent recruitment campaign for technical functions, Boondoggle and Defence are now extending it to medical professions.

Most medical personnel and students are not aware that their skills are also needed at Defence. The campaign’s objective is to put Defence on their radar by showing them how easily they can turn their job into a mission in the military world – by using the same technique as for the previous campaign. The story starts in the operating room of a civilian hospital until the camera performs a 360° rotation to immerse the audience in a military field hospital.

The media mix includes online videos, social media, GDN banners and DOOH.

In 2017, Boondoggle was assigned the mission to rebrand Belgian Defence, with a special focus on recruitment campaigns. Over the past few months, Boondoggle has successfully launched several campaigns building up to the tagline:
“More than a job, a mission.”

About Boondoggle

Boondoggle is a full-service creative agency, employing over 60 people in Belgium.
With a human-centered, agile design thinking approach at its core, Boondoggle delivers through-the-line advertising campaigns, integrated with innovative digital products and services.

The agency brings together smart people from diverse disciplines to make this happen - including writers, service designers, art directors, UX specialists, brand strategists and developers.

Boondoggle has a combination of international and local clients, including Argenta, Chivas, Nomad Food Group, Achmea, NATO, Bancontact Payconiq Company, Yuzzu, Beobank, Opel Finance, Oxfam Solidariteit, Flanders DC en the Ministry of Defence.

Boondoggle's belief is that collaboration is the key to creating meaningful campaigns, products and services and strives to work together with its clients to take them beyond.

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