The festival, which aims at the general public and professional audiences, is entirely dedicated to new and emerging technologies, innovation and creativity.
Boondoggle is in charge of communication, brand image and campaign strategy for that ambitious event.
The communication and ticket sale will start in mid-March for the B2B audience.
The website, social media, newsletters and GDN ads will be the main traffic drivers.
An ATL campaign addressing the general public will be launched in May.