Boondoggle launches the voting platform for Chivas The Venture in more than 30 countries
Boondoggle recently developed the complete voting system for Chivas The Venture, the annual contest for entrepreneurs run by Chivas Regal. This is one of the first releases from the Leuven office as part of its global digital cooperation with the whisky brand. Boondoggle built the foundations of the platform on Facebook and Sitecore.
The Venture pitches 30 entrepreneurs from as many countries against each other for the title of "Social Entrepreneur of the Year" and the accompanying prize money. The contest is an important communication channel that allows Chivas Regal to reach the entrepreneurial target group. In addition, the knock-out contest also provides invaluable PR value.
You can vote weekly for the candidates of The Venture on www.chivas.com.