Boondoggle Leuven takes global lead on Chivas Regal digital creative and marketing

Boondoggle Leuven has been appointed, after a three-way pitch, as the global digital partner of Chivas Regal, the world’s leading whisky brand.

At the heart of the pitch challenge was the brand’s ambition to use digital channels to connect with Chivas Regal’s main audience and to create brand fame through the use of digital creativity and technology innovations.

Boondoggle will also lead the activation of Chivas’ brand platform “The Venture” that aims to bring together social entrepreneurs to pitch for a $1 million funding of their projects.

Richard Black, Chivas Regal’s Brand Director: “We look forward to working with Boondoggle to pursue our digital ambitions for Chivas Regal.”

New ECD of Boondoggle, Leon Jacobs said: “I’m thrilled to see how quick and efficient the entire Boondoggle team worked towards bringing a fantastic idea to life for an iconic brand. It’s a great challenge for Boondoggle and showed us a glimpse of what we can achieve in the future.”

Chris Hirst, CEO Havas Europe added: “It’s great to see our confidence in the Leuven team paying off. We are looking forward to seeing how Boondoggle’s firepower can deliver more great ideas for more of our network clients in Europe and across the globe.”

Pieter Lambrechts, CEO Boondoggle Leuven: “A great win, with a truly ‘digital service’-idea at the core of our pitch. I am extremely happy that we got the chance to pitch the Chivas Regal business, and I’m very proud that we won. It was a great display of team effort in the agency.”