Boondoggle Leuven takes global lead on Chivas Regal digital creative and marketing

Boondoggle Leuven has been appointed, after a three-way pitch, as the global digital partner of Chivas Regal, the world’s leading whisky brand.

At the heart of the pitch challenge was the brand’s ambition to use digital channels to connect with Chivas Regal’s main audience and to create brand fame through the use of digital creativity and technology innovations.

Boondoggle will also lead the activation of Chivas’ brand platform “The Venture” that aims to bring together social entrepreneurs to pitch for a $1 million funding of their projects.

Richard Black, Chivas Regal’s Brand Director: “We look forward to working with Boondoggle to pursue our digital ambitions for Chivas Regal.”

New ECD of Boondoggle, Leon Jacobs said: “I’m thrilled to see how quick and efficient the entire Boondoggle team worked towards bringing a fantastic idea to life for an iconic brand. It’s a great challenge for Boondoggle and showed us a glimpse of what we can achieve in the future.”

Chris Hirst, CEO Havas Europe added: “It’s great to see our confidence in the Leuven team paying off. We are looking forward to seeing how Boondoggle’s firepower can deliver more great ideas for more of our network clients in Europe and across the globe.”

Pieter Lambrechts, CEO Boondoggle Leuven: “A great win, with a truly ‘digital service’-idea at the core of our pitch. I am extremely happy that we got the chance to pitch the Chivas Regal business, and I’m very proud that we won. It was a great display of team effort in the agency.”

Stijn Cox

Managing Partner Brand & Client Development, Boondoggle

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About Boondoggle

Boondoggle is a full-service digital native creative and customer experience agency, employing over 60 people in Belgium. With holistic brand building approach at its core, Boondoggle delivers creativity through advertising campaigns, digital media and marketing services, integrated with innovative digital products and services. The agency brings together smart people from diverse disciplines to make this happen - including writers, service designers, art directors, UX specialists, brand strategists and developers. 

Boondoggle has a combination of international and local clients, including Beobank, Luminus, Danone, Nomad Food Group, Achmea, NATO, Bancontact Payconiq Company, Stellantis Finance, BioBest, AstraSweets, Trends/Tendances, NCOI, ADESA, TWEGOS, Federale Verzekeringen et Jacqmotte. Boondoggle’s promise is “Together Beyond”. 

Boondoggle's belief is that collaboration is the key to creating meaningful brands, products and services and the agency strives to work together with its clients to take them beyond.


Havenkant 6, bus 508 3000 Leuven Belgium

+32 486 25 92 17