Boondoggle makes people pay online with Payconiq by Bancontact

The end of the year is just around the corner, so people are once again searching the perfect gift for their loved ones. That's why Payconiq by Bancontact came up with a series of affordable gift ideas to inspire people, indirectly illustrating the app's convenience for online purchases through Bancontact.

To make the link between Bancontact as an online payment method and the Payconiq by Bancontact app, the gift ideas were elaborated in striking yellow/blue within Payconiq's World of Beep. The result is a very recognizable and colorful combination.

The campaign focused on creating awareness around online purchases via Bancontact, encouraging the use of the Payconiq by Bancontact app for online purchases, and app downloads. For each of those three objectives, Boondoggle developed specific messages and animations in DOOH, social media posts, search ads, an instant social experience and an inspiring landing page.

With a limited media budget, the focus was primarily on programmatic media with DOOH as the only offline presence.


Client team: Lotta de Meulenaere, Marie-Isabelle de Potter
Account team: Anne-Lore Vestraets, Sophie Gravensteyn, Julie De Kock
Strategy: Stijn Cox ​
Digital media strategy: Maud Colemont
Creative Director: Sven Nijs
Creative team: Els Verhofstede & Fabrice Van Hellemont
Copy: Lesley Dewilde, Vincent Abrams
Motion design: Dorien Bradt
Design: Stefaan De Vos
Producer: Bérengère Lurquin
Production: Jekyll & Hyde
Sound: Cobra


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About Boondoggle

Boondoggle is a full-service digital native creative and customer experience agency, employing over 60 people in Belgium. With holistic brand building approach at its core, Boondoggle delivers creativity through advertising campaigns, digital media and marketing services, integrated with innovative digital products and services. The agency brings together smart people from diverse disciplines to make this happen - including writers, service designers, art directors, UX specialists, brand strategists and developers. 

Boondoggle has a combination of international and local clients, including Beobank, Luminus, Danone, Nomad Food Group, Achmea, NATO, Bancontact Payconiq Company, Stellantis Finance, BioBest, AstraSweets, Trends/Tendances, NCOI, ADESA, TWEGOS, Federale Verzekeringen et Jacqmotte. Boondoggle’s promise is “Together Beyond”. 

Boondoggle's belief is that collaboration is the key to creating meaningful brands, products and services and the agency strives to work together with its clients to take them beyond.


Havenkant 6, bus 508 3000 Leuven Belgium

+32 486 25 92 17