Boondoggle receives the ultimate advertising honour: seeing one of its campaigns re-done by another agency

There are lots of awards out there. But the biggest honour is when the people you admire don’t just award your work or wish they had done it themselves, but actually do it themselves. Therefore, Boondoggle is honoured to see Jung von Matt re-do its “adblock recruiting” case, launched in November last year.

With this campaign, Boondoggle recruited the kind of advertising people who use an adblocker. Because they are more likely to create a different kind of campaign.

We reached this target group by using a plugin that detects adblock users, on the 3 major sites, visited by people from the industry:, and The case movie can be viewed here.

It received quite a lot of attention from the likes of Adweek and Think With Google, and picked up a few national awards so far. A nice compliment from the industry.

Now, the cherry is on the cake: seven months after our initial launch Jung von Matt launched a campaign, titled: “how we used adblockers as a recruiting tool”. It detected adblock users on the Jung von Matt website, and showed them a recruiting message.

Jung von Matt has been the most succesful creative agency in Germany over the past 20 years, and a regular winner at Cannes Lions.

Boondoggle is just happy to be in this press release. And would be more than happy to offer the makers of the Jung von Matt campaign a job at our offices in Leuven. Because great minds think alike.

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About Boondoggle

Boondoggle is a full-service digital native creative and customer experience agency, employing over 60 people in Belgium. With holistic brand building approach at its core, Boondoggle delivers creativity through advertising campaigns, digital media and marketing services, integrated with innovative digital products and services. The agency brings together smart people from diverse disciplines to make this happen - including writers, service designers, art directors, UX specialists, brand strategists and developers. 

Boondoggle has a combination of international and local clients, including Beobank, Luminus, Danone, Nomad Food Group, Achmea, NATO, Bancontact Payconiq Company, Stellantis Finance, BioBest, AstraSweets, Trends/Tendances, NCOI, ADESA, TWEGOS, Federale Verzekeringen et Jacqmotte. Boondoggle’s promise is “Together Beyond”. 

Boondoggle's belief is that collaboration is the key to creating meaningful brands, products and services and the agency strives to work together with its clients to take them beyond.


Havenkant 6, bus 508 3000 Leuven Belgium

+32 486 25 92 17

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