With this campaign, Boondoggle recruited the kind of advertising people who use an adblocker. Because they are more likely to create a different kind of campaign.
Now, the cherry is on the cake: seven months after our initial launch Jung von Matt launched a campaign, titled: “how we used adblockers as a recruiting tool”. It detected adblock users on the Jung von Matt website, and showed them a recruiting message.
Jung von Matt has been the most succesful creative agency in Germany over the past 20 years, and a regular winner at Cannes Lions.
Boondoggle is just happy to be in this press release. And would be more than happy to offer the makers of the Jung von Matt campaign a job at our offices in Leuven. Because great minds think alike.