With this campaign, Boondoggle recruited the kind of advertising people who use an adblocker. Because they are more likely to create a different kind of campaign.
Now, the cherry is on the cake: seven months after our initial launch Jung von Matt launched a campaign, titled: “how we used adblockers as a recruiting tool”. It detected adblock users on the Jung von Matt website, and showed them a recruiting message.
Jung von Matt has been the most succesful creative agency in Germany over the past 20 years, and a regular winner at Cannes Lions.
Boondoggle is just happy to be in this press release. And would be more than happy to offer the makers of the Jung von Matt campaign a job at our offices in Leuven. Because great minds think alike.
Sincerest form of flattery. Nicely done, @fredericlarysse and @BoondoggleBE https://t.co/wsu0vUYYZu— leonjacobs 2016-05-17 19:54:18
The sincerest form of flattery. #boondoggle https://t.co/schf47qfCr— fredericlarysse 2016-05-17 13:39:46
Boondoggle receives the ultimate advertising honour: seeing one of its campaigns re-done by another agency https://t.co/kByW6wwdE6— nielsstepfar 2016-05-17 13:04:41