Boondoggle wakes employees earlier in extreme winter weather with the Winter Wake Up app

Last year we all had a particularly severe winter. With sleet and snow that caused a lot of traffic jams. On and off road. So much so that thousands of people got to work much later than usual. And sometimes they didn’t even get to work at all.

This year, the management of the Boondoggle advertising agency decided to anticipate another hard winter with the Winter Wake Up app. This mobile application works like a normal alarm clock, but wakes you earlier than usual if it has unexpectedly snowed or frozen overnight. So you have enough time in the morning to dig the snow from your drive, de-ice your car and still leave for work on time.

During the night, the Winter Wake Up app collects weather information for where you are. Based on this, the app decides whether it’s necessary to wake you up earlier. How much earlier is something you decide for yourself.

With the Winter Wake Up app, Boondoggle hopes that its staff can get to work at a reasonable time this winter. If the situation seems really hopeless, there’s another solution. You can tell the alarm clock not to wake you. Then you can set the app to wake you to make up the lost hours on the following Saturday.

You can download the Winter Alarm app for iOS from the App Store and for Android via Android Market.


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About Boondoggle

Boondoggle is a full-service digital native creative and customer experience agency, employing over 60 people in Belgium. With holistic brand building approach at its core, Boondoggle delivers creativity through advertising campaigns, digital media and marketing services, integrated with innovative digital products and services. The agency brings together smart people from diverse disciplines to make this happen - including writers, service designers, art directors, UX specialists, brand strategists and developers. 

Boondoggle has a combination of international and local clients, including Beobank, Luminus, Danone, Nomad Food Group, Achmea, NATO, Bancontact Payconiq Company, Stellantis Finance, BioBest, AstraSweets, Trends/Tendances, NCOI, ADESA, TWEGOS, Federale Verzekeringen et Jacqmotte. Boondoggle’s promise is “Together Beyond”. 

Boondoggle's belief is that collaboration is the key to creating meaningful brands, products and services and the agency strives to work together with its clients to take them beyond.


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