Boondoggle will go by the name Boondogglé from now on

On Thursday 20 October, the preliminary round of 'Het Slimste Reclamebureau ter Wereld' took place, organized by Ads & Data and presented by Erik Van Looy and Bart Cannaerts. With all our employees, we defended the Boondoggle honour as best as we could. However, the biggest surprise of the evening was not that our fourth place narrowly missed out on a place in the finals, but rather ... that we have apparently been pronouncing our name incorrectly for fifteen years. Because Boondoggle turns out to be called Boondogglé. We would like to thank Erik and Bart for this correction.

Sofie Jossart, account director at Boondogglé: "I have been working at Boondoggle since the very beginning. Or yes, Boondogglé apparently. It even makes me a bit emotional. It's like the end of an era. Between you and me: I'm not a fan of the accent. The name was good the way it was, wasn't it?"

Lesley Dewilde, copywriter at Boondogglé: "At first I thought Erik and Bart were mistaken - these things happen, right? I was blown away. Nobody had ever told us about that accent. Besides, I'm a copywriter. So weird I haven't noticed."

Stijn Cox, CEO at Boondogglé: "You would think that as CEO I would know the name of my agency, but of course I was not there from the very beginning. I'm amazed that those at Ads & Data did know. In gratitude, we are renaming Boondoggle Boondogglé until after the finals of 'Het Slimste Reclamebureau ter Wereld'. After the finals, we will continue under our old name though, our clients are used to it now."


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About Boondoggle

Boondoggle is a full-service digital native creative and customer experience agency, employing over 60 people in Belgium. With holistic brand building approach at its core, Boondoggle delivers creativity through advertising campaigns, digital media and marketing services, integrated with innovative digital products and services. The agency brings together smart people from diverse disciplines to make this happen - including writers, service designers, art directors, UX specialists, brand strategists and developers. 

Boondoggle has a combination of international and local clients, including Beobank, Luminus, Danone, Nomad Food Group, Achmea, NATO, Bancontact Payconiq Company, Stellantis Finance, BioBest, AstraSweets, Trends/Tendances, NCOI, ADESA, TWEGOS, Federale Verzekeringen et Jacqmotte. Boondoggle’s promise is “Together Beyond”. 

Boondoggle's belief is that collaboration is the key to creating meaningful brands, products and services and the agency strives to work together with its clients to take them beyond.


Havenkant 6, bus 508 3000 Leuven Belgium

+32 486 25 92 17

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