Boondoggle wins the Beobank account

After a pitch involving strategy and creative that started in 2020, Boondoggle won this pitch against incumbent agency Mirum and Famous Grey.

Stijn Cox, Managing Director Boondoggle: “I’m very happy to start 2021 with the addition of Beobank to our client roster. Despite the challenges of pitching in Covid-19 times, we felt that the video screen pitch didn’t stop us from creating a true positive vibe between our teams. It felt really good from the beginning and we are excited to move the brand forward together with the wonderful team of Valérie.”

Valérie Lahaut, Head of Growth Marketing Beobank: “The 3 agencies all gave very good answers to our original briefing for a new brand positioning, but Boondoggle went further and showed us how we could develop the brand beyond the briefing with other relevant drivers. With a thorough approach based on solid insights and the natural straight dialogue that we experienced throughout the pitch process, they have convinced us that they are the right partner to make Beobank an even stronger and more meaningful brand.”

Jorrit Hermans, Creative Director Boondoggle: “The challenge we got from Beobank was to write a new, more human brand story for Beobank. Starting from the needs of their customers we crafted a narrative that brings the brand closer to people in the most relevant way. It’s with great satisfaction that we take on the challenge to enforce Beobank’s societal impact with a warm, positive, human story.”