Boondoggle wins the Beobank account

Boondoggle wins the Beobank account

After a pitch involving strategy and creative that started in 2020, Boondoggle won this pitch against incumbent agency Mirum and Famous Grey.

Stijn Cox, Managing Director Boondoggle: “I’m very happy to start 2021 with the addition of Beobank to our client roster. Despite the challenges of pitching in Covid-19 times, we felt that the video screen pitch didn’t stop us from creating a true positive vibe between our teams. It felt really good from the beginning and we are excited to move the brand forward together with the wonderful team of Valérie.”

Valérie Lahaut, Head of Growth Marketing Beobank: “The 3 agencies all gave very good answers to our original briefing for a new brand positioning, but Boondoggle went further and showed us how we could develop the brand beyond the briefing with other relevant drivers. With a thorough approach based on solid insights and the natural straight dialogue that we experienced throughout the pitch process, they have convinced us that they are the right partner to make Beobank an even stronger and more meaningful brand.”

Jorrit Hermans, Creative Director Boondoggle: “The challenge we got from Beobank was to write a new, more human brand story for Beobank. Starting from the needs of their customers we crafted a narrative that brings the brand closer to people in the most relevant way. It’s with great satisfaction that we take on the challenge to enforce Beobank’s societal impact with a warm, positive, human story.”

About Boondoggle

Boondoggle is a full-service creative agency, employing over 60 people in Belgium.
With a human-centered, agile design thinking approach at its core, Boondoggle delivers through-the-line advertising campaigns, integrated with innovative digital products and services.

The agency brings together smart people from diverse disciplines to make this happen - including writers, service designers, art directors, UX specialists, brand strategists and developers.

Boondoggle has a combination of international and local clients, including Argenta, Chivas, Nomad Food Group, Achmea, NATO, Bancontact Payconiq Company, Yuzzu, Beobank, Opel Finance, Oxfam Solidariteit, Flanders DC en the Ministry of Defence.

Boondoggle's belief is that collaboration is the key to creating meaningful campaigns, products and services and strives to work together with its clients to take them beyond.

Sluisstraat 79/06
3000 Leuven