Click, cook and enjoy, with Delhaize and Boondoggle

At Delhaize’s request, Boondoggle developed ‘Click&Cook’, a brand new e-commerce platform that inspires you with recipes and gets all the ingredients to your shopping cart or even your doorstep in the blink of an eye.

It couldn’t be any easier: you choose your favorite recipe(s), open the door for the delivery guy/girl or make a quick stop at your Delhaize Collect shop and feast on the holidays with delicious meals you’ve prepared yourself. You can even customize your recipes and add other products to your Delhaize e-shop cart. That’s really how fast Delhaize’s new Click&Cook service works.

With Delhaize Click&Cook, the supermarket is providing an answer to the familiar question “what’s for dinner tonight?”. Visitors can get inspired by a wide range of recipes, discover products and complete their weekly grocery shopping at the click of a button.

Both the concept and the design, as well as the development of this service have been prepared at the Boondoggle kitchen. Strategic research, multiple user tests and UX-exercises were done to make Click&Cook into the user friendly tool it is today.

Not by coincidence, Delhaize launched the service in December. Just in time for the holidays. Curious about the result? Have a look at Bon appétit!

Stijn Cox

Managing Partner Brand & Client Development, Boondoggle

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About Boondoggle

Boondoggle is a full-service digital native creative and customer experience agency, employing over 60 people in Belgium. With holistic brand building approach at its core, Boondoggle delivers creativity through advertising campaigns, digital media and marketing services, integrated with innovative digital products and services. The agency brings together smart people from diverse disciplines to make this happen - including writers, service designers, art directors, UX specialists, brand strategists and developers. 

Boondoggle has a combination of international and local clients, including Beobank, Luminus, Danone, Nomad Food Group, Achmea, NATO, Bancontact Payconiq Company, Stellantis Finance, BioBest, AstraSweets, Trends/Tendances, NCOI, ADESA, TWEGOS, Federale Verzekeringen et Jacqmotte. Boondoggle’s promise is “Together Beyond”. 

Boondoggle's belief is that collaboration is the key to creating meaningful brands, products and services and the agency strives to work together with its clients to take them beyond.


Havenkant 6, bus 508 3000 Leuven Belgium

+32 486 25 92 17