Cuptweets.com ranks Twitter users who tweet World Cup predictions.

The World Cup fever is rising high. Also on Twitter. Predicting the outcome of the games is part of the fun. Every sports fan wants to compete with his peers and prove he has the better insight in the game. That’s why Boondoggle LifeLabs created “cuptweets.com”. Cuptweets.com collects tweeted world cup predictions and ranks participants based on the accuracy of their predictions. Friends or colleagues can create their own “private” ranking within cuptweets.com. How it works? Simple. A twitter user just needs to include two hashtags in his tweet: the hashtag #cuptweets and a hashtag defining the prediction e.g. #ENG-USA 2-1 (=England will win by 2-1 against the United States). These “cuptweets” are captured by cuptweets.com. Cuptweets.com also offers a tool on www.cuptweets.com to create cuptweets with the correct hashtags.

Based on the actual outcome of the games, Cuptweets.com ranks all the twitter users in the world. A correct home win, draw or away win will get you 1 point. The correct score will get you 3 points. Twitter users can check their predictions and ranking on www.cuptweets.com/twitter_username. A group of friends or colleagues can create their own groupranking, using a twitter-list (= a group of twitter-users). All predictions of people in such a twitter-list, will be visible on www.cuptweets.com/twitter_username/twitter_list, with its own "Hall of Fame".

No need to log in, sign up or pay a fee. Just tweet.

Boondoggle LifeLabs is a unique creative playground of 9 people within Boondoggle, a Belgian communication agency, who invent and develop innovative, original and digital ideas into something real.
Check www.lifelabs.be to discover our current creations.

Press-Release-Cuptweets.doc

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About Boondoggle

Boondoggle is a full-service digital native creative and customer experience agency, employing over 60 people in Belgium. With holistic brand building approach at its core, Boondoggle delivers creativity through advertising campaigns, digital media and marketing services, integrated with innovative digital products and services. The agency brings together smart people from diverse disciplines to make this happen - including writers, service designers, art directors, UX specialists, brand strategists and developers. 

Boondoggle has a combination of international and local clients, including Beobank, Luminus, Danone, Nomad Food Group, Achmea, NATO, Bancontact Payconiq Company, Stellantis Finance, BioBest, AstraSweets, Trends/Tendances, NCOI, ADESA, TWEGOS, Federale Verzekeringen et Jacqmotte. Boondoggle’s promise is “Together Beyond”. 

Boondoggle's belief is that collaboration is the key to creating meaningful brands, products and services and the agency strives to work together with its clients to take them beyond. 

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