Every question counts for Beobank and Boondoggle Havas.

Life is full of questions that, one way or another, involve money. Can we really afford a third child? Could I take the leap and change careers? And how do I help my parents financially without putting myself at risk?

Apps, chatbots and AI might be great for everyday banking and managing your budget, but when it comes to personal or difficult questions, you’re better off with someone who really knows you and understands your personal situation. That’s the key thinking behind Beobank’s new brand campaign, developed by Boondoggle Havas and built around one clear message: “Every question counts.” It’s a reminder that at Beobank, no question is judged and there’s always someone ready to listen and offer bespoke advice, if it relates to your finances or future plans, of course. You’ll be met with empathy, practical advice, and someone who listens without judgement. Research conducted prior to this campaign confirms that’s the kind of trust-based relationship: one built on empathy, closeness and confidence.
​The campaign rolls out through MOF posters, 2m² formats, online videos, social media, radio spots, display banners and native content. Each execution features questions people face at key moments in life, inviting everyone to ask their own, openly and without hesitation.
​So, what’s your question?

Credits
​Agency: Boondoggle Havas
​Client: Beobank
​Client leads: Valérie Lahaut, Sophie Waucampt, Daphné Vander Elst, Florence Neyrinck
​Account: Charlotte Urbain
​Strategy: Olivier de Laet, Stijn Cox
​Creative team: Hugo Battistel, Stéphane Daniel, Stijn Ganzemans, Stephen Walckiers, Dorien Bradt, Stefaan De Vos, Nadia Tweepenninckx
​Video & photo production: Jeckyll ‘n Hyde
​Sound studio: Cobra