Every question counts for Beobank and Boondoggle Havas.

Life is full of questions that, one way or another, involve money. Can we really afford a third child? Could I take the leap and change careers? And how do I help my parents financially without putting myself at risk?

Apps, chatbots and AI might be great for everyday banking and managing your budget, but when it comes to personal or difficult questions, you’re better off with someone who really knows you and understands your personal situation. That’s the key thinking behind Beobank’s new brand campaign, developed by Boondoggle Havas and built around one clear message: “Every question counts.” It’s a reminder that at Beobank, no question is judged and there’s always someone ready to listen and offer bespoke advice, if it relates to your finances or future plans, of course. You’ll be met with empathy, practical advice, and someone who listens without judgement. Research conducted prior to this campaign confirms that’s the kind of trust-based relationship: one built on empathy, closeness and confidence.
The campaign rolls out through MOF posters, 2m² formats, online videos, social media, radio spots, display banners and native content. Each execution features questions people face at key moments in life, inviting everyone to ask their own, openly and without hesitation.
So, what’s your question?

Beobank Branding W1 - Shop - OLV - FRBeobank Branding W1 - Sport - OLV - NLBeobank Branding W1 - Pro - OLV - FR

Beobank B2a Radio FR.mp3

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Beobank B1a Radio Insert NL.mp3

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Credits
Agency: Boondoggle Havas
Client: Beobank
Client leads: Valérie Lahaut, Sophie Waucampt, Daphné Vander Elst, Florence Neyrinck
Account: Charlotte Urbain
Strategy: Olivier de Laet, Stijn Cox
Creative team: Hugo Battistel, Stéphane Daniel, Stijn Ganzemans, Stephen Walckiers, Dorien Bradt, Stefaan De Vos, Nadia Tweepenninckx
Video & photo production: Jeckyll ‘n Hyde
Sound studio: Cobra

 

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About Boondoggle

Boondoggle is a full-service digital native creative and customer experience agency, employing over 60 people in Belgium. With holistic brand building approach at its core, Boondoggle delivers creativity through advertising campaigns, digital media and marketing services, integrated with innovative digital products and services. The agency brings together smart people from diverse disciplines to make this happen - including writers, service designers, art directors, UX specialists, brand strategists and developers. 

Boondoggle has a combination of international and local clients, including Beobank, Luminus, Danone, Nomad Food Group, Achmea, NATO, Bancontact Payconiq Company, Stellantis Finance, BioBest, AstraSweets, Trends/Tendances, NCOI, ADESA, TWEGOS, Federale Verzekeringen et Jacqmotte. Boondoggle’s promise is “Together Beyond”. 

Boondoggle's belief is that collaboration is the key to creating meaningful brands, products and services and the agency strives to work together with its clients to take them beyond. 

www.boondoggle.eu

Contact

Havenkant 6, bus 508 3000 Leuven Belgium

+32 486 25 92 17

stijn.cox@boondoggle.eu

www.boondoggle.eu