#FlightYES14 travels the globe: more than one million views in one week for Boondoggle and Thomas Cook

Early last week, Boondoggle and Thomas Cook posted an online video of Flight YES 2014: a trip to Rhodes showing how Alexander proposed to his clueless girlfriend Marieke on board... ànd how they got married in full flight. In the meantime more than one million people - from the USA to New Delhi - witnessed what Thomas Cook does to make his passengers dreams come true.

The clip became an instant success in Belgium: in less than a day, the item –including the lovebirds- came on national television in ‘Hotel M’ and was featured in practically every major news site and leading newspapers such as De Standaard, Het Laatste Nieuws, Het Nieuwsblad, 7sur7, Metro, VTM ...

After that, the rest of the world followed suit: massively popular sites such as The Daily Mail, The Huffington Post, Fox News, Buzzfeed, Reddit, 20minutes and many others where touched by this unique wedding. While comments on Facebook, Twitter and the international blogs became uncountable, the team of RightThisMinute even made its own analysis of the video.

Meanwhile, we’re at one million views and counting.
Watch the clip of #FlightYES14 below.

Contact us
Niels Schreyers Creative Director, Boondoggle
Niels Schreyers Creative Director, Boondoggle
About Boondoggle

Boondoggle is a full-service creative agency, employing over 60 people in Belgium.
With a human-centered, agile design thinking approach at its core, Boondoggle delivers through-the-line advertising campaigns, integrated with innovative digital products and services.

The agency brings together smart people from diverse disciplines to make this happen - including writers, service designers, art directors, UX specialists, brand strategists and developers.

Boondoggle has a combination of international and local clients, including Argenta, Chivas, Nomad Food Group, Achmea, NATO, Bancontact Payconiq Company, Yuzzu, Beobank, Opel Finance, Oxfam Solidariteit, Flanders DC en the Ministry of Defence.

Boondoggle's belief is that collaboration is the key to creating meaningful campaigns, products and services and strives to work together with its clients to take them beyond.


Sluisstraat 79/06
3000 Leuven