#FlightYES14 travels the globe: more than one million views in one week for Boondoggle and Thomas Cook

Early last week, Boondoggle and Thomas Cook posted an online video of Flight YES 2014: a trip to Rhodes showing how Alexander proposed to his clueless girlfriend Marieke on board... ànd how they got married in full flight. In the meantime more than one million people - from the USA to New Delhi - witnessed what Thomas Cook does to make his passengers dreams come true.

The clip became an instant success in Belgium: in less than a day, the item –including the lovebirds- came on national television in ‘Hotel M’ and was featured in practically every major news site and leading newspapers such as De Standaard, Het Laatste Nieuws, Het Nieuwsblad, 7sur7, Metro, VTM ...

After that, the rest of the world followed suit: massively popular sites such as The Daily Mail, The Huffington Post, Fox News, Buzzfeed, Reddit, 20minutes and many others where touched by this unique wedding. While comments on Facebook, Twitter and the international blogs became uncountable, the team of RightThisMinute even made its own analysis of the video.

Meanwhile, we’re at one million views and counting.
Watch the clip of #FlightYES14 below.


DOCX - 14 Kb

Niels Schreyers

Creative Director, Boondoggle

Get updates in your mailbox

By clicking "Subscribe" I confirm I have read and agree to the Privacy Policy.

About Boondoggle

Boondoggle is a full-service digital native creative and customer experience agency, employing over 60 people in Belgium. With holistic brand building approach at its core, Boondoggle delivers creativity through advertising campaigns, digital media and marketing services, integrated with innovative digital products and services. The agency brings together smart people from diverse disciplines to make this happen - including writers, service designers, art directors, UX specialists, brand strategists and developers. 

Boondoggle has a combination of international and local clients, including Beobank, Luminus, Danone, Nomad Food Group, Achmea, NATO, Bancontact Payconiq Company, Stellantis Finance, BioBest, AstraSweets, Trends/Tendances, NCOI, ADESA, TWEGOS, Federale Verzekeringen et Jacqmotte. Boondoggle’s promise is “Together Beyond”. 

Boondoggle's belief is that collaboration is the key to creating meaningful brands, products and services and the agency strives to work together with its clients to take them beyond. 



Havenkant 6, bus 508 3000 Leuven Belgium

+32 486 25 92 17

[email protected]