Fnac goes over the top during Black Friday with Boondoggle, Havas

Fnac's extensive range can please everyone: you'll find multimedia, electronics, books, music, and so much more. Feeling overwhelmed already? Just wait until you hear about their Black Friday deals: discounts of 10, 20, 30, and even 50 percent.

Discounts of up to 50 percent?! Who wouldn't be blown away? And that's exactly what the customers in the new Black Friday radio spots are. The spots highlight Fnac's overwhelming selection and equally impressive deals in a lighthearted and humorous way. You can catch them on all the major radio stations across Belgium—only until today!

Credits:

Client: Fnac

Client team: Jan Seneca

Agency: Boondoggle Havas

Account: Hanne Goossens

Creatives: Stephen Walckiers, Gilles André, Stephane Daniel

Strategy: Stijn Cox

Production & Sound: Sonhouse

Media: Havas Media