{
    "title": "Met Beobank en Boondoggle Havas krijgt uw vraag opnieuw alle aandacht die ze verdient.",
    "modified_at": "2026-06-04 15:24:57",
    "published_at": "2026-06-04 15:45:00",
    "url": "https://press.boondoggle.eu/met-beobank-en-boondoggle-havas-krijgt-uw-vraag-opnieuw-alle-aandacht-die-ze-verdient",
    "short_url": "http://prez.ly/pcId",
    "culture": "nl_BE",
    "language": "NL",
    "slug": "met-beobank-en-boondoggle-havas-krijgt-uw-vraag-opnieuw-alle-aandacht-die-ze-verdient",
    "body": "<p>Na een eerste wave in maart-april keren Beobank en Boondoggle Havas terug met een nieuw luik van de Brandcampagne. Opnieuw vertrekkende vanuit een herkenbaar gevoel bij veel bankklanten: niet gehoord worden of geen aandacht krijgen.</p><p>Deze wave gebruikt nieuwe analogie&euml;n: het gevoel hebben op een andere planeet te zijn dan de adviseur, of zelfs compleet onzichtbaar te zijn. Krachtige metaforen voor de afstand en het onbegrip die sommige klanten bij andere banken kunnen voelen. Beobank plaatst daar haar eigen aanpak tegenover: aandachtig, menselijk en toegankelijk. Elke vraag telt.</p><p>Deze nieuwe wave krijgt vorm via online video (YouTube, Disney+), social media, OOH en DOOH, affiches in de kantoren, radio, online audio bij Youtube en Spotify, display en NP Interscroller.</p><div id=\"video-9dfa3997-e61a-4202-9312-ca81dc8a59ad\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2F50bf8bb8-78cb-405a-9a38-402122024825%2FBeobank_alien_20s_16_9_NL.mp4%23_cb1780574338&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><div id=\"video-da98d79f-ea39-48fe-ae9f-cf8bf208c133\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2Fbbc448e7-1c89-46a1-8d74-cc96deb69e2f%2FBeobank_transparent_20s_16_9_NL.mp4%23_cb1780574337&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><div id=\"video-a92f1a48-6254-4b18-ad0a-c288b2545ab2\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2F0ba67c3d-617e-4737-bffe-76017d2123c3%2FBeobank_alien_6s_1080x1350_NL.mp4%23_cb1780574340&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><div id=\"video-80ead3ab-395b-41ff-a246-7568052cba73\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2Ff5920a61-f9bc-4ce1-873b-c4ff1dca1cc7%2FBeobank_transparent_6s_1080x1350_NL.mp4%23_cb1780574339&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><p><strong>CREDITS:</strong></p><p>Agency: Boondoggle Havas<br>\u200bAdvertiser: Beobank<br>\u200bBranding and Marketing Director: Val&eacute;rie Lahaut<br>\u200bBrand and Activation Manager: Sophie Waucampt<br>\u200bCommunication Managers: Daphn&eacute; Vander Elst, Florence Neyrinck<br>\u200bBusiness Director: Lise-Marie D&rsquo;Hooghe<br>\u200bAccount Director: Sofie Jossart<br>\u200bAccount Manager: Charlotte Urbain<br>\u200bAccount Executive: Zo&eacute; Guyon<br>\u200bCSO: Stijn Cox<br>\u200bBrand Creativity Director: Olivier De Laet<br>\u200bCreative Director: Kristof Snels \u200b \u200b \u200b \u200b \u200b \u200b \u200b \u200b \u200b \u200b <br>\u200bCopywriter: Gilles Andr&eacute;<br>\u200bAD: William Lambiet<br>\u200bMotion Designer: Dorien Bradt<br>\u200bLead Designer: Nadia Tweepenninckx<br>\u200bDesigner: L&eacute;a Bouissou<br>\u200bDTP: Stefaan De Vos<br>\u200bAgency Producer : B&eacute;reng&egrave;re Lurquin<br>\u200bProduction Studio: Caviar<br>\u200bExecutive Producer Film: Jonas Poeckens<br>\u200bProducer Film: Rien Behaeghe<br>\u200bDirector: Guillaume Quere<br>\u200bDOP: David Doom<br>\u200bPost Producer: Katia Renson<br>\u200bPost Service &amp; Edit: Frames<br>\u200bOffline Edit: Bram Dutry<br>\u200bGrading: In&egrave;s Henry-Manceau<br>\u200bExecutive Producer Photo: Francesca Belmadani<br>\u200bPhotographer: Pieter Van Goethem<br>\u200bSound production: Raygun<br>\u200bProducer: Isabeau Geeroms<br>\u200bAudio creative director: Toon Jansegers<br>\u200bSound engineer: Jeremy Vettorel</p>",
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        "first_name": "Valerie",
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