Michael Schack drums on tuned gas cylinders for Primagaz and Boondoggle
Tuesday, June 30, 2015 —
What do you get when you give Netsky drummer Michael Schack the Primagaz EasyBlueTM app, an application that measures the contents of your gas cylinder in seconds using your smartphone? The answer was plain for all to see in Antwerp Central Station on 19 June. As always, Schack gave it all he had, but this time on his home-made ‘Gazdrum’, a perfectly tuned drum set made of... gas cylinders. And it got him noticed by a lot of people.
Boondoggle is a full-service creative agency, employing over 120 people in Belgium and South Africa. With a human-centered, agile design thinking approach at its core, Boondoggle delivers through-the-line advertising campaigns, integrated with innovative digital products and services.
The agency brings together smart people from diverse disciplines to make this happen - including writers, service designers, art directors, UX specialists, brand strategists and developers.
Boondoggle has a combination of international and local clients, including Chivas, MoneYou, KraftHeinz, Nomad Foods Group, Achmea, Rabobank, NATO, GSK, South African Airways and De Morgen - a leading Flemish daily newspaper.
Boondoggle's belief is that collaboration is the key to creating meaningful campaigns, products and services and strives to work together with its clients to take them beyond.