Payconiq by Bancontact and Boondoggle say bye bye to wallets

Paying in-store with the Payconiq by Bancontact app is very easy. Today, you can not only scan the QR code on a sticker or checkout screen, but on a lot of payment terminals as well. This will make mobile payments with the popular app even easier and more accessible. But because the payment terminal is often still spontaneously associated with tapping with your bank card, Payconiq by Bancontact wanted to make shoppers aware that they can now make mobile payments by scanning a QR code as well. In other words, thanks to Payconiq by Bancontact, you can leave your wallet at home.

"Bye bye portefeuille" (which means "Bye bye wallet") sums this up in a few words and is the tagline of an atypical campaign. A #ByeByePortefeuille sound and TikTok dance move were developed in collaboration with influencers DJ Michael Amani (@michaelamani) and Midoe (@midoe_93) and further supported by other micro-influencers. The move illustrates the recognizable and stressful moment at the checkout when you realise you don't have your wallet in your pocket. Besides being used in social ads and OLV, the move was brought to the streets via DOOH.

Traditional formats focus on the smartphone payment moment. Geo-targeted mobile ads, ads on buses and trams, and impactful formats such as the Brand Zone at Place Louise in Brussels ensure that young and old are reached while shopping.

Forgotten your wallet? No problem! Just learn the #ByeByePortefeuille move and whip out your smartphone. Easy as beep.


PDF - 2.7 Mb


Client team: Lotta de Meulenaere, Anouck Deschilder
Account team: Laurie Parres, Anne-Lore Vestraets
Creative Strategy: Olivier De Laet
Engagement Strategy: Franky Willekens
Creative Director: Sven Nijs
Creative team: Fabrice Van Hellemont & Els Verhofstede
Copy: Lesley Dewilde, Benoit Menetret
Illustrator & Motion Designer: Dorien Bradt
Design: Léa Bouissou
DTP: Stefaan De Vos
Productie: Jekyll ‘n Hyde
Influencers: BeInfluencer & Slice

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About Boondoggle

Boondoggle is a full-service digital native creative and customer experience agency, employing over 60 people in Belgium. With holistic brand building approach at its core, Boondoggle delivers creativity through advertising campaigns, digital media and marketing services, integrated with innovative digital products and services. The agency brings together smart people from diverse disciplines to make this happen - including writers, service designers, art directors, UX specialists, brand strategists and developers. 

Boondoggle has a combination of international and local clients, including Beobank, Luminus, Danone, Nomad Food Group, Achmea, NATO, Bancontact Payconiq Company, Stellantis Finance, BioBest, AstraSweets, Trends/Tendances, NCOI, ADESA, TWEGOS, Federale Verzekeringen et Jacqmotte. Boondoggle’s promise is “Together Beyond”. 

Boondoggle's belief is that collaboration is the key to creating meaningful brands, products and services and the agency strives to work together with its clients to take them beyond.


Havenkant 6, bus 508 3000 Leuven Belgium

+32 486 25 92 17