PAYCONIQ BY BANCONTACT AND BOONDOGGLE JOIN FORCES WITH 28 NGO'S
A small gift sets so much in motion. With that baseline, Bancontact Payconiq Company launches the second edition of Scan for Change, in partnership with 28 charities, the King Baudouin Foundation and Boondoggle. With this action, Payconiq by Bancontact – the payment app – wants to make it easier to support charities in Belgium with small amounts. Because with one simple scan, you can easily donate €2 with the Payconiq by Bancontact app.
You can choose out of six themes: child welfare, mental wellbeing, health, equal opportunities, animal welfare and nature. All these themes cover multiple charities, among which the gifts will be distributed. Every cent goes directly to the charities.
The campaign is running from October 7, digitally as well as in print: the QR codes will be visible on the dedicated website, on social media and in different newspaper ads. The themes are represented in a visually attractive way by means of illustrations.
Creative: Jorrit Hermans, Wouter Vochten, Jannes Deschacht, Frederik Draulans, Riene Reynders, Lesley Dewilde, Dorien Bradt, Stefaan De Vos, Michel de Schauwers
Illustrations: Sören Selleslagh
Animations by Volstok
Website built by Boondoggle CX
Strategy: Stijn Cox
Digital Media Strategy & execution: Frig Stroobants
Account team: Anne-Lore Vestraets, Sofie Jossart
Client team: Lotta de Meulenaere, Marie-Isabelle de Potter