Shedeals and Boondoggle demonstrate why women are the stronger gender

Being a woman has plenty of advantages. You can accomplish things that men can only dream of. You can sit in a bar all night without paying for one drink. You can avoid a fine by batting your eyelashes and there is always a victim around to carry those heavy bags for you. A woman even has the innate ability to transform her partner into a man you can actually take to visit your parents. 

The latter is demonstrated in an original TV advert for Shedeals. A man who has stayed true to his debatable sense of style for 25 years undergoes a complete metamorphosis as soon as a woman enters his life. The advert ends with the following: “If one woman can pull this off, imagine what all women can achieve together."

You can see exactly what those bunch of woman can accomplish on, a new online shop owned by Sanoma Media, where the deals get better with every woman that registers. The combined strength of all female fans that sign up ensures that the Shedeals team can negotiate the best online group discounts and the most exclusive products for its clients. The more women, the better the deals.


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About Boondoggle

Boondoggle is a full-service digital native creative and customer experience agency, employing over 60 people in Belgium. With holistic brand building approach at its core, Boondoggle delivers creativity through advertising campaigns, digital media and marketing services, integrated with innovative digital products and services. The agency brings together smart people from diverse disciplines to make this happen - including writers, service designers, art directors, UX specialists, brand strategists and developers. 

Boondoggle has a combination of international and local clients, including Beobank, Luminus, Danone, Nomad Food Group, Achmea, NATO, Bancontact Payconiq Company, Stellantis Finance, BioBest, AstraSweets, Trends/Tendances, NCOI, ADESA, TWEGOS, Federale Verzekeringen et Jacqmotte. Boondoggle’s promise is “Together Beyond”. 

Boondoggle's belief is that collaboration is the key to creating meaningful brands, products and services and the agency strives to work together with its clients to take them beyond.


Havenkant 6, bus 508 3000 Leuven Belgium

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