Shedeals and Boondoggle demonstrate why women are the stronger gender

Being a woman has plenty of advantages. You can accomplish things that men can only dream of. You can sit in a bar all night without paying for one drink. You can avoid a fine by batting your eyelashes and there is always a victim around to carry those heavy bags for you. A woman even has the innate ability to transform her partner into a man you can actually take to visit your parents. 

The latter is demonstrated in an original TV advert for Shedeals. A man who has stayed true to his debatable sense of style for 25 years undergoes a complete metamorphosis as soon as a woman enters his life. The advert ends with the following: “If one woman can pull this off, imagine what all women can achieve together."

You can see exactly what those bunch of woman can accomplish on, a new online shop owned by Sanoma Media, where the deals get better with every woman that registers. The combined strength of all female fans that sign up ensures that the Shedeals team can negotiate the best online group discounts and the most exclusive products for its clients. The more women, the better the deals.

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About Boondoggle

Boondoggle is a full-service creative agency, employing over 60 people in Belgium.
With a human-centered, agile design thinking approach at its core, Boondoggle delivers through-the-line advertising campaigns, integrated with innovative digital products and services.

The agency brings together smart people from diverse disciplines to make this happen - including writers, service designers, art directors, UX specialists, brand strategists and developers.

Boondoggle has a combination of international and local clients, including Argenta, Chivas, Nomad Food Group, Achmea, NATO, Bancontact Payconiq Company, Yuzzu, Beobank, Opel Finance, Oxfam Solidariteit, Flanders DC en the Ministry of Defence.

Boondoggle's belief is that collaboration is the key to creating meaningful campaigns, products and services and strives to work together with its clients to take them beyond.

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