The latter is demonstrated in an original TV advert for Shedeals. A man who has stayed true to his debatable sense of style for 25 years undergoes a complete metamorphosis as soon as a woman enters his life. The advert ends with the following: “If one woman can pull this off, imagine what all women can achieve together."
You can see exactly what those bunch of woman can accomplish on shedeals.be, a new online shop owned by Sanoma Media, where the deals get better with every woman that registers. The combined strength of all female fans that sign up ensures that the Shedeals team can negotiate the best online group discounts and the most exclusive products for its clients. The more women, the better the deals.