SHOPPING ON BLACK FRIDAY WHILE SUPPORTING THINK PINK? PAYCONIQ & BOONDOGGLE MAKE IT HAPPEN
The favorite weekend of many bargain hunters is just around the corner and will be kicked off by Black Friday. This year, Payconiq and Boondoggle want to transform Black Friday into Pink Friday. How? On Friday, November 26, for each Payconiq transaction, 5 cents will go to Think Pink. This way, you can support the fight against breast cancer by paying by mobile.
To highlight this, Boondoggle created specific informative social content in which breast cancer statements are confirmed or denied. This way, they create dialogue on the topic and people get the possibility to support Think Pink.
The campaign is running digitally as well as in print, with a huge focus on online & social media.
Credits:
Creative: Wouter Vochten, Jannes Deschacht, Thea Van Damme
Copy: Lesley Dewilde, Michel de Schauwers
Motion: Dorien Bradt
Design: Riene Reynders, Amèl Amri, Stefaan De Vos, Arne Costeur
Strategy: Stijn Cox
Digital Media Strategy & execution: Frig Stroobants, Kristof Herpelinckx
Account team: Anne-Lore Vestraets, Julie De Kock
Client team: Lotta de Meulenaere, Marie-Isabelle de Potter
