Boondoggle Havas celebrates Leerdammer's 50 years with a deliciously surprising mix

50 years ago, Leerdammer appeared on the cheese market with an unexpected mix of tastes: mild on one hand and nutty on the other. After winning the creative pitch, Leerdammer and Boondoggle Havas, are celebrating this milestone with an equally unexpected mix and competition: the Leerdammix.

The concept? Create a deliciously surprising mix by adding one song's lyrics to a different song's music. Those who compete and recognize the two artists/songs that were mixed together have a chance of winning a full year of free concerts.

To create the surprising mixes, we dove into the studio with an absolute top cast: Patrick Ridremont for the FR version and Stefaan Degand on the Flemish side.

You can enjoy the results of these deliciously surprising mixes here: https://www.leerdammer.be/leerdammix/nl/. If you wish, you can even participate yourself until 27/09.

For this campaign, we used sponsored videos on YouTube, Meta, and Teads mixed with POS material.

Olivier De Laet, Strategy Director: "At Boondoggle, we build brands that resonate culturally. Music is inseparable from culture, just as it’s indispensable at a birthday party. This is an unexpected approach that goes beyond what you'd typically expect from an FMCG player."

Boondoggle Havas and Leerdammer, that's Together, Beyond.

 

Credits:

Client: Lactalis

Client team: Sylvie Quertainmont, Jill Olfers (Lactalis Belgium)

Agency: Boondoggle Havas

Account team: Janiek Weijen, Lisa Decrick, Anne-Lore Vestraets

Creatives: Gilles André, William Lambiet, Sven Nijs, Mathieu Cardon, Lesley Dewilde, Stephen Walckiers, Léa Bouissou, Stefaan De Vos, Anne-Sophie Cayon, Karlien De Haes

Strategy: Karin de Bruyn, Jesse Donckers, Olivier De Laet 

Producer Boondoggle Havas: Cynthia Pire

Production & Sound: Raygun

DOP: Maarten Verminck

Media: Havas Media

 

 

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About Boondoggle

Boondoggle is a full-service digital native creative and customer experience agency, employing over 60 people in Belgium. With holistic brand building approach at its core, Boondoggle delivers creativity through advertising campaigns, digital media and marketing services, integrated with innovative digital products and services. The agency brings together smart people from diverse disciplines to make this happen - including writers, service designers, art directors, UX specialists, brand strategists and developers. 

Boondoggle has a combination of international and local clients, including Beobank, Luminus, Danone, Nomad Food Group, Achmea, NATO, Bancontact Payconiq Company, Stellantis Finance, BioBest, AstraSweets, Trends/Tendances, NCOI, ADESA, TWEGOS, Federale Verzekeringen et Jacqmotte. Boondoggle’s promise is “Together Beyond”. 

Boondoggle's belief is that collaboration is the key to creating meaningful brands, products and services and the agency strives to work together with its clients to take them beyond. 

www.boondoggle.eu

Contact

Havenkant 6, bus 508 3000 Leuven Belgium

+32 486 25 92 17

stijn.cox@boondoggle.eu

www.boondoggle.eu