Winter is coming, with Beobank and Boondoggle Havas!
When a client comes in with a brief for a season’s greetings card for their customers and employees, what do you do? True to its creative DNA and its signature ‘Together Beyond’, Boondoggle Havas decided to take it a step further. A leap further, in fact. Instead of focusing on a classic card, the agency imagined a complete campaign, building on the ‘Every question counts’ concept, but with a touch of snow and a hint of seasonal magic.
Because in winter too, there is no shortage of questions. From “What if I switched to an electric sleigh in 2026?” to “Have I put enough aside for my retirement?” and “Can I save with my job as a seasonal worker?”, Beobank wants to remind everyone that all questions are welcome. Even the ones asked with a red nose, a bobble hat or an elf costume.
In a direct and warm-hearted style, this Winter campaign features three iconic seasonal characters, each with their own financial questions.
The campaign is rolled out nationwide through:
- DOOH Interparking in Brussels and Antwerp
- Large-format billboards, including a monumental 263 m² Blow Up near the Meir in Antwerp
- Videos on Meta and TikTok
- POS posters in Beobank branches
- The internal network of screens for employees
A bold, festive and eye-catching approach that immerses you in the holiday spirit and shows that financial questions can come with a smile.
Credits:
Agency: Boondoggle Havas
Advertiser: Beobank
Client team: Valérie Lahaut, Sophie Waucampt, Daphné Vander Elst, Florence Neyrinck
Account team: Lise-Marie D’Hooghe, Charlotte Urbain, Zoé Guyon
Strategy: Olivier De Laet
Creative : Kristof Snels , Gilles André, William Lambiet , Dorien Bradt, Nadia Tweepenninckx, Stefaan De Vos